how to market a university teresa flannery

How to Market a University - Teresa Flannery

How can universities implement strategic integrated marketing to effectively build and communicate their value?At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market ... Unknown localization key: "more"

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A Leadership Playbook for Addressing Rapid Change in Education - Teresa L. San Martin

A Leadership Playbook for Addressing Rapid Change in Education provides educational leaders with a simple, step-by-step approach for addressing rapid change. Drawing on the model of appreciative inquiry, this book provides detailed examples of educational problems and provides the who, what, where, when, why, and how to achieve change. Author Teresa L. San Martín emphasizes the traits of outstanding and exceptional leaders: trust; collaborative efforts; communicating with empathy and care. Detailed play-by-play examples are provided that show how school administrators are able to solve relevant problems of practice such as how to create productive and focused high school teacher teams, how educational leaders can increase teacher retention, and how district administrators can provide innovative and meaningful staff development opportunities. This timely book—which supports educators as they continue to grapple with the effects of the pandemic—provides real solutions, equipping school administrators with the tools necessary to confront perpetual change occurring in today’s complex educational environment.

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Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market - Mark Minervini

"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards"Mark''s book has to be on every investor''s bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report"One of Wall Street''s most remarkable success stories." -- BEN POWER, Your Trading EdgeTHE INVESTOR''S GUIDE TO SUPERPERFORMANCE!Dramatically increase your stock market returns with the legendary SEPA system!For the first time ever, U.S. Investing Champion MarkMinervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year fora 33,500% compounded total return.In Trade Like a Stock Market Wizard, Minerviniunveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns.Whether you''re just getting started in the stockmarket or you''re a seasoned ... Unknown localization key: "more"

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How to Make Money in Any Market - James J. Cramer

Renowned personal finance expert, bestselling author, host of CNBC’s Mad Money, and cohost of Squawk on the Street Jim Cramer returns with how to make money in any market for every investor.Except for the one percent of the one percent, nobody learns how to make your money grow in the stock market. Jim Cramer has spent his career determined to change that. And his latest guidance comes at just the right moment: Baby boomers are about to transfer a whopping $84 trillion dollars to the alphabet generations. What should they do with it? Cramer has answers. Now a household name after twenty seasons of Mad Money with Jim Cramer, co-host of Squawk on the Street, and host of CNBC’s Investing Club, he shows you how to navigate the market like a pro. The only way to get rich, he argues, is to invest in growth and income stocks that he can help you identify. You just need to learn how the stock market really works, what stocks actually mean, why they go up or down, and how you can find the right ones. Hint: sure, include index funds in your portfolio, but also, side by side, you must include the ... Unknown localization key: "more"

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Getting into University: How to Complete your UCAS Application 2026 Entry - Ryan Moran

Win your place at university with an outstanding UCAS application.Every year, students are rejected from their first-choice university simply because they have submitted a UCAS application that fails to make the right impression on admissions tutors.Written in association with UCAS, this annually updated guide has been helping students stay off the reject pile for over 30 years. Packed with insights from admissions tutors, it provides vital advice on how to avoid common mistakes and make your personal statement stand out from the crowd.This practical and comprehensive book will lead you through every stage of the application process, including:What to consider when choosing the right course and university for youHow to successfully navigate the UCAS Hub system with up-to-date information for 2026 entryImportant deadlines for your diaryInformation on what to expect at interview and tips on how to shineInvaluable guidance on writing an effective UCAS personal statement in the new three-part format for 2026 entryWhat to do if you don’t get the grades you needMPW Guides make the complex process of getting into higher education clear and accessible to all. Written by acknowledged experts in a concise format, they go beyond the official publications to give would-be students straightforward, practical advice ... Unknown localization key: "more"

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How to Survive University - Tamsin King

Tips and ideas to help you survive your uni years, from freshers week to final examsYou''ve been waiting for the time you head off to university since you started school and now that you''ve got the grades (well done!), and a place on your chosen course, you''re so close to experiencing student life. Helping you to make the most of your time there, this little book is packed with information and advice, including:- Household hacks such as how to personalize your room- Budget tips for making that student loan go further- Studying tips - from note-taking to ways to beat exam stress- DIY ideas for all your fancy-dress needs.Whether your passion is society life, drinking shots or studying, your university experience will hold both new adventures and fresh challenges. This guide is packed with tips to help you survive and thrive at uni, from pulling an all-nighter in the library to an all-nighter at the club.It''s time to wave goodbye to free home-cooked meals and say hello to freedom!

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The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds

Everything on Treasuries, munis,bond funds, and more!The bond buyer’s answer book—updated for the new economy“As in the first two editions, this third edition of The Bond Book continues to be the idealreference for the individual investor. It has all the necessary details, well explained andillustrated without excessive mathematics. In addition to providing this essential content, itis extremely well written.”—James B. Cloonan, Chairman, American Association of Individual Investors“Annette Thau makes the bond market interesting, approachable, and clear. As much asinvestors will continue to depend on fixed-income securities during their retirement years,they’ll need an insightful guide that ensures they’re appropriately educated and served.The Bond Book does just that.”—Jeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters“Not only a practical and easy-to-understand guide for the novice, but also a comprehensivereference for professionals. Annette Thau provides the steps to climb to the top of the bondinvestment ladder. The Bond Book should be a permanent fixture in any investment library!”—Thomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc.“If the financial crisis of recent years has taught us anything, it’s buyer beware. Fact is, bondscan be just as risky as stocks. That’s why Annette Thau’s new edition of The Bond Book isessential reading for investors who ... Unknown localization key: "more"

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To Market, to Market - Anne Miranda

A funny twist on the classic rhymeWhat happens after a shopper goes “to market, to market, to buy a fat pig”? Back home the pig promptly escapes, and soon the pig’s in the kitchen, the lamb’s on the bed, the cow’s on the couch—and the rest of the animals are wreaking havoc throughout the house!"The skillfully wielded visual anarchy explodes off the page. This is one market trip children will wish to take again and again." —Publishers Weekly

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Guide to Not Going to University, The - Andrew Shanahan

Contrary to popular perceptions, university really isn''t the only path to success. From apprenticeships to debt-free learning, there are literally thousands of other opportunities out there. The notgoingtouni Guide to Not Going to University is a new and essential guide dedicated to showing young people all of the alternatives to the traditional university route. It will help students to find the the ones that work for them - providing the advice, inspiration and tools to make an informed decision and start building their future. Notgoingtouni.co.uk is the leading UK site dedicated to helping young people to make informed decisions about their future by showing them opportunities that exist outside of university, such as apprenticeships, foundation degrees, diplomas, NVQs, gap years, volunteering, distance-learning and entry level jobs. This annual guide condenses all of notgoingtouni.co.uk''s excellent advice into one handy guidebook. School-leavers, as well as their parents and careers advisors, will find it invaluable in shaping decisions.

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How to Explain Climate Science to a Grown-Up - Ruth Spiro, Teresa Martinez

The best-selling author of the Baby Loves Science series levels up with this playful STEM picture book introducing kids (and grown-ups) to climate science.Do you want to know a secret? Sometimes grown-ups need YOU to explain things to THEM. Like climate science!In this tongue-in-cheek guide, an in-the-know narrator instructs kid readers in the fine art of explaining climate science to a grown-up. Both children and their adults learn: The difference between weather and climate.How climate scientists collect data.What causes climate change.What we can do to reverse course and repair the planet.Fun and fact-filled, the How to Explain Science to a Grown-Up series will empower kid experts to explore complex scientific concepts with any grown-up who will listen.

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How to Explain Robotics to a Grown-Up - Ruth Spiro, Teresa Martinez

The best-selling author of the Baby Loves Science series levels up with this playful STEM picture book introducing kids–and grown-ups–to the robotics world.Do you want to know a secret? Sometimes grown-ups need YOU to explain things to THEM. Like robotics!In this tongue-in-cheek guide, an in-the-know narrator instructs kid readers in the fine art of explaining robotics to a grown-up. Both children and their adults learn:what makes a robot a robot, who designs and builds robots, and how robots work on their own to get a job done. Fun and fact-filled, the How to Explain Science series will empower kid experts to explore complex scientific concepts with any grown-up who will listen.

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Your Guide to Wellbeing at University - Gretchen Geng, Leigh Disney

Congratulations! You are now officially a university student, but are you prepared to start this challenging but rewarding journey? Our daily lives can be fast paced. They can be crammed with many things competing for our time. So how are you going to make space for your studies whilst also making sure you look after yourself? This book will show you how to understand and recognise the stressors from university life, look after your wellbeing, generate full energy, and achieve high performance and success. It will help you develop personalised strategies to build your physical, emotional, mental, and spiritual resilience, helping you plan and set personal goals, get the most out of the support available to you, and achieve the right work-life balance for you. Student Success is a series of essential guides for students of all levels. From how to think critically and write great essays to boosting your employability and managing your wellbeing, the Student Success series helps you study smarter and get the best from your time at university.Â

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Four Ways to Beat the Market - Algy Hall

Investors in stocks are faced with two major problems:How to find and interpret the most useful data from company accounts.How to whittle down the list of thousands of public companies into a smaller pool of candidates for further research.In Four Ways to Beat the Market, experienced financial journalist Algy Hall provides the solution to both problems and helps investors in their quest to pick winning shares.The answer lies in stock screens.Over a decade, the four stock screens described here outperformed the market by 242% to 388%. These stock screens are ridiculously powerful – but staggeringly simple.Algy starts with four strategies for equity investing:Quality, Value, Income and Momentum.He shows how to construct four stock screens and use data from company accounts, including common accounting ratios, to filter stocks on the criteria that each of these strategies is looking for.And once the shortlist of screened stocks is produced, Algy explains how to use that shortlist as a basis for further analysis and research, before making an investment.Along the way, Algy also reveals the logical and empirical basis behind Quality, Value, Income and Momentum strategies, to help investors understand why they work and give them the confidence that they will continue to work ... Unknown localization key: "more"

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Baby Goes to Market - Atinuke

Join Baby and his mama at the bustling marketplace for a bright, bouncy read-aloud offering a gentle introduction to numbers and counting.WINNER OF THE CHARLOTTE ZOLOTOW AWARDWINNER OF THE CHILDREN''S AFRICANA BOOK AWARDWINNER OF THE MATHICAL PRIZE"A charming introduction to simple counting ... [with] rhythmic language and humour toddlers and pre-schoolers love." Independent“Vividly evoked by the colourful illustrations of African-print fabrics and mouth-watering food. This delightful book is sure to appeal to mischievous babies and toddlers everywhere.” BookTrustWhen Baby and Mama go to market, baby is so adorable that the banana seller gives him six bananas. Baby eats one and puts five in the basket, but Mama doesn''t notice. As Mama and Baby wend their way through the market stalls, cheeky Baby collects five juicy oranges, four sugary chin-chin biscuits, three roasted sweetcorn, two pieces of coconut ... until Mama notices that her basket is getting very heavy. Poor Baby, she thinks – he must be very hungry by now!Discover more from Atinuke and Angela Brooksbank!B is for BabyL is for LoveM is for MangoBaby, Sleepy BabyCatch That Chicken!

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AI and the Art Market - Lawson-Tancred Jo

AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as a business tool or as an artistic medium. The two primary topics of how AI is affecting the art market, and the growing market for AI art, are united under the broad theme of how art-market professionals can be better equipped to work with AI in an art-world context, as relative novices. The book addresses questions like: Can AI benefit your business? How can you best support artists working with AI and approach selling their work? What risks should you be aware of, and how can you distinguish between truly cutting-edge innovation and outlandish, unsubstantiated claims about AI? More broadly, how/is AI reshaping practices within the art market and what cultural changes should we be prepared for in the long term? AI and the Art Market puts forward a balanced overview of this increasingly Hot Topic, considering the benefits of AI while never shying away from its ethical complications and practical limitations.

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Teaching for Quality Learning at University 5e - Catherine Tang, John Biggs, Gregor Kennedy

“Biggs and Tang, now with Kennedy, have ensured this new edition remains an international leader for university teaching for the next decade.”Denise Chalmers AM, Emeritus Professor, University of Western Australia, Australia“This book, a fifth edition, can truly be called a “classic” on the topic of teaching, learning and curriculum design in higher education.”Michael Prosser, Honorary Professorial Fellow, Centre for the Study of Higher Education, University of Melbourne, Australia“You should be inspired to increase the quality of your teaching, your learning, and your learning about teaching.”John R. Kirby, Professor Emeritus of Educational Psychology, Queen’s University, CanadaThe concept of constructive alignment has supported generations of students and teachers within higher education. It is a ‘backward design’ method of teaching where the student outcomes are identified first and the teacher then designs teaching activities to enable students to achieve those outcomes, assessing how well they have been achieved. Each chapter outlines how to design the learning outcomes, teaching and assessments for success in learning. This updated edition of Teaching for Quality Learning at University: • Provides a comprehensive, research-based theory of teaching for teacher reflection • Outlines how educational technology can be used in constructively aligned teaching • Helps staff developers to provide ... Unknown localization key: "more"

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Stock Market 101, 2nd Edition - Michele Cagan

Discover the ins and outs of Wall Street with the 2nd edition to the engaging, informative, and easy-to-navigate guide to investing with all-new entries and updates throughout.Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101, 2nd Edition provides the groundwork needed to begin building knowledge on the stock market. It cuts out the boring explanations of basic investing, and instead provides hands-on lessons that keep you engaged as you learn how to build a portfolio and expand your wealth. Full of basic definitions and real-life examples, Stock Market 101, 2nd Edition alleviates any uneasy or overwhelmed feelings during your first steps toward your investment goals. From bull markets to bear markets to sideways markets, this primer is packed with hundreds of entertaining tidbits and concepts that you won’t be able to get anywhere else. So whether you’re looking to master the major principles of stock market investing or just want to learn more about how the market shifts over time, Stock Market 101, 2nd Edition has all the answers—even the ones you didn’t know you were looking for.

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Market Research and Analysis - MARCUS GONCALVES

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.

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The Little Book of Stock Market Cycles - Jeffrey A. Hirsch

Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and sometimes predictable patterns.

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Mastering The Market Cycle - Howard Marks

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLERNamed one of the Best Business Books of 2018 by Business InsiderThe legendary investor Howard Marks shows how to identify and master the cycles that govern the markets.We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a market cycle comes when you learn the patterns of ups and downs that influence not just economics, markets and companies, but also human psychology and the investing behaviors that result.If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You'll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed.By following Marks's insights-drawn in part from his iconic memos over the years to Oaktree's clients-you can master these recurring patterns to have the opportunity to improve your results.In Mastering the Market Cycle, Marks reveals his framework for ... Unknown localization key: "more"

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Mastering The Market Cycle - Howard Marks

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLERNamed one of the Best Business Books of 2018 by Business InsiderThe legendary investor Howard Marks shows how to identify and master the cycles that govern the markets.We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a market cycle comes when you learn the patterns of ups and downs that influence not just economics, markets and companies, but also human psychology and the investing behaviors that result.If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You'll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed.By following Marks's insights-drawn in part from his iconic memos over the years to Oaktree's clients-you can master these recurring patterns to have the opportunity to improve your results.In Mastering the Market Cycle, Marks reveals his framework for ... Unknown localization key: "more"

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STEP, MAT, TMUA: Skills for success in University Admissions Tests for Mathematics - David Bedford, Richard Lissaman, Tim Honeywill, Phil Chaffe

Stand out, showcase your ability and succeed in your university admissions test. Whether you''re taking STEP, MAT or TMUA, this essential guide reveals tried-and-tested strategies for building the problem-solving skills you need to secure a high score.Containing expert advice and worked examples, followed by multiple-choice and extended questions that replicate the exams, this guide is designed to improve your understanding of the admissions tests and help to build the skills universities are looking for.- Learn to think like a university student - detailed guidance, thought-provoking questions and worked solutions show you how to advance your mathematical thinking- Improve your mathematical reasoning - practise the problem-solving skills you need with ''Try it out'' activities throughout the book and end-of-chapter exercises to track progress- Build a path through every problem - our authors guide you through each type of problem so that you can approach questions confidently, think on the spot and apply your knowledge to new contexts- Maximise marks and make the most of the time you have - at the end of each chapter, our authors give advice on how to tackle questions in the most time-efficient way and help you to figure out which ones will show off your ... Unknown localization key: "more"

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The Ultimate University Survival Guide - Jack Edwards

A complete, unfiltered university handbook, written by an actual student.Not sure what to pack for university?Confused about the difference between lectures, tutorials and seminars?Want to make sure you don’t poison yourself (or others) the first time you cook?Nervous about Freshers’ Week, or about feeling homesick?Jack Edwards has spent the last three years figuring it all out and is here to impart his wisdom to other potential freshers.From university applications to socials, this book is filled with helpful tips and tricks, real advice and fun anecdotes, and is perfect to turn to for any questions you have about university!

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Getting into University: Physiotherapy Courses - Aaron Ghuman

The ultimate guide to securing your place at university to study physiotherapy.Now in its 12th edition, Getting into Physiotherapy Courses is packed with detailed advice and up-to-date information to guide you through the decision-making process and help you prepare a strong university application. This practical and comprehensive book will lead you through every step of the process, including: What to consider when choosing the right course and university for you Support on how to prepare a winning UCAS application and personal statement in the new three-part formatAdvice on gaining that all-important work experience Information on what to expect at interview and tips on how to shine Summaries of current issues in physiotherapy that you might be asked to discuss First-hand case studies from current students and recent graduates MPW Guides make the complex process of getting into higher education clear and accessible to all. Written by acknowledged experts in a concise format, they go beyond the official publications to give would-be students straightforward, practical advice on how to secure a place on a course of their choice.

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The Distance Learning Playbook for College and University Instruction - Douglas Fisher, Nancy Frey, John Hattie, John T. Almarode

First, let’s commend ourselves: how in the midst of a pandemic we faculty stepped up at record speed to teach in such a foreign learning environment. Try we did, adapt we did, and learn we did. But to be clear, and we already recognize this, this past spring was less about distance learning and more about crisis teaching. This time around we have the opportunity to be much more purposeful and intentional, and that’s where The Distance Learning Playbook for College and University Instruction will prove absolutely indispensable. Much more than a collection of cool tools and apps, The Distance Learning Playbook for College and University Instruction mobilizes decades of Visible Learning® research to reveal those evidence-based strategies that work best in an online environment. Supplemented by video footage and opportunities to self-assess and reflect, the book addresses every dynamic that must be in place for students to learn, even at a distance: Faculty-student relationships from a distance  Teacher credibility from a distance Teacher clarity from a distance Engaging tasks from a distance Planning learning experiences from a distance Feedback, assessment, and grading from a distance Keeping the focus on learning, from a distance or otherwise What does our ... Unknown localization key: "more"

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Getting into University: Business and Economics Courses - Ryan Moran

The ultimate guide to securing your place at university to study business or finance.Now in its 16th edition, Getting into Business & Economics Courses is packed with detailed advice and up-to-date information to guide you through the decision-making process and help you prepare a strong university application.This practical and comprehensive book will lead you through every stage of the process, including: What to consider when choosing the right course and university for you Support on how to prepare a winning UCAS application and personal statement in the new three-part formatAdvice on gaining that all-important work experience Information on what to expect at interview and tips on how to shine Summaries of current issues in economics and business that you might be asked to discuss First-hand case studies from current students and recent graduates MPW Guides make the complex process of getting into higher education clear and accessible to all. Written by acknowledged experts in a concise format, they go beyond the official publications to give would-be students straightforward, practical advice on how to secure a place on a course of their choice.

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Enjoying Rum - Frank Flannery

This informative reference meets tasting journal teaches spirit enthusiasts how to deeply appreciate drinking rum of all kinds. From classic to new-generation rums hailing from countries around the world, this book gives you the information you need to enjoy rum with knowledge. Whether you are a straight-up sipper or a frozen-with-an-umbrella-drink type, Enjoying Rum offers a hands-on guide and reference to the world of rum and its many varieties and tastes. With the growth of rum distilleries worldwide, this spirit is surpassing its reputation as just a spirit to mix in an island cocktail. The days of Captain Morgan’s being the only option are long gone and savvy spirit aficionados are developing a newfound respect and love for this once-swashbuckling spirit. There are now subtle and distinct flavor variations and nuances in rum options that hail from diverse regions around the globe. The premium rum market is growing fast as a segment of the spirits market both in the US and abroad.Enjoying Rum offers insight into the growing world of this versatile liquor—with its complex flavors tastes and classic cocktails that are synonymous with relaxation. With this book in hand, you may be inclined to make rum your spirit of ... Unknown localization key: "more"

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Getting into University: Engineering Courses - Bourne James

The ultimate guide to securing your place at university to study engineering.Now in its 8th edition, Getting into Engineering Courses is packed with detailed advice and up-to-date information to guide you through the decision-making process and help you prepare a strong university application.This practical and comprehensive book will lead you through every step of the process, including:What to consider when choosing the right course and university for youSupport on how to prepare a winning UCAS application and personal statement in the new three-part formatAdvice on gaining that all-important work experienceInformation on what to expect at interview and tips on how to shineSummaries of current issues in engineering that you might be asked to discussFirst-hand case studies from current students and recent graduatesMPW Guides make the complex process of getting into higher education clear and accessible to all. Written by acknowledged experts in a concise format, they go beyond the official publications to give would-be students straightforward, practical advice on how to secure a place on a course of their choice.

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Major and Mrs Holt's Battlefield Guide: Operation Market Garden - Tonie Holt, Valmai Holt

Operation Market Garden was the name given to the US, UK and Polish airborne assault on the Arnhem, Nijmegen and Eindhoven bridges and the ill-fated 30 Corps advance to relieve the hard-pressed paras. While everyone knows that Arnhem was 'a bridge too far', few understand the true reasons for the catastrophic failure to link up. There have been numerous guide books to the fighting around Arnhem in particular but this is the first to tell the whole story as it happened. As the many thousands of satisfied Holt's Guide readers know, the authors have an uncanny knack of getting to the nub of the story, explaining the action clearly and directing the visitor to the key sites in order that he/she gets the most from any visit. With its full colour touring map The Holt's Battlefield Guide to Market Garden will prove as big a success as its forerunners, on both sides of the Atlantic and the Channel.

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Market Research in Practice - Paul Hague

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

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Market-Led Growth - Felix Danczak

The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild—fast. This is not a book of tactics. It’s a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market—not against it. You’ll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you''re serious about building a company that thrives in the AI era—not just survives it—this is your operating manual.

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Market Research in Practice - Paul Hague

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

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The Transfer Market - Alan Gernon

For years, transfer gossip columns have been Alan Gernon''s (author of Retired: What Happens to Footballers When the Game''s Up) guilty pleasure. Fed up with the time wasted reading them, he explores how many of these rumours are accurate, planted by agents or simply made up - and how easy is it to plant a transfer story in the UK media. Along the way, he discovers how the market works and how a transfer happens; what a move actually means for a typical player in a world where you could buy more than 315,000 League Two players for the price of Neymar; and that almost 30 per cent of transferred players worldwide are moved between clubs against their wishes. He also uncovers how to become a football agent overnight, and why British players are reluctant to move abroad. He speaks to players about the pressures and real-life effects of a move, and tries to figure out how much the stars of yesteryear would be worth in today''s crazy transfer market - where Premier League clubs spent a record GBP1.4 billion in the summer of 2017 alone.

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To je Istanbul - Tereza Říčanová

Největší turecké město, brána Orientu, křižovatka kultur, most mezi Asií a Evropou... to všechno je Istanbul. Tereza Říčanová se svým malířským okem podívala na nádheru jeho paláců, kostelů a mešit, ale i na každodenní (a každonoční) život v tamních ulicích, na náměstích a tržištích. Uviděla metropoli kypící životem, kde se stopy velkých kultur a dlouhá historie proplétají s miliony lidských příběhů a kde se pohádková tajemství dávného Orientu mísí s bujnou současnou civilizací. Vychází v řadě Pocta Miroslavu Šaškovi a po magické Praze Michaely Kukovičové je tu přebohatý a čarokrásný Istanbul Terezy Říčanové.

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How to Train Your Dragon - Cressida Cowellová

Read the HILARIOUS books that inspired the HOW TO TRAIN YOUR DRAGON films! Hiccup Horrendous Haddock the Third is a smallish Viking with a longish name. Hiccup's father is chief of the Hairy Hooligan tribe which means Hiccup is the Hope and the Heir to the Hairy Hooligan throne - but most of the time Hiccup feels like a very ordinary boy, finding it hard to be a Hero. In the first How to Train Your Dragon book Hiccup must lead ten novices in their initiation into the Hairy Hooligan Tribe.They have to train their dragons or be BANISHED from the tribe FOR EVER!But what if Hiccup's dragon resembles an ickle brown bunny with wings? And has NO TEETH? The Seadragonus Giganticus Maximus is stirring and wants to devour every Viking on the Isle of Berk . . .Can Hiccup save the tribe - and become a Hero?READ ALL 12 BOOKS IN THE SERIES!You don't have to read the books in order, but if you want to, this is the right order:1. How to Train Your Dragon2. How to Be a Pirate3.How to Speak Dragonese4. How to Cheat a Dragon's Curse 5. How to Twist a Dragon's Tale6.A Hero's Guide ... Unknown localization key: "more"

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How to Think Like a Philosopher - Peter Cave

An entertaining guide to history’s most fascinating philosophers – from Sappho to Kant, and Aristotle to Simone de Beauvoir – which seeks to help us answer life’s big questions. In showing how the great philosophers of human history lived and thought – and what they thought about – Peter Cave provides an accessible and enjoyable introduction to thinking philosophically and how it can change our everyday lives. He addresses questions such as: Is there anything ‘out there’ that gives meaning to our lives? Does reality tell us how we ought to live? What indeed is reality and what is appearance – and how can we tell the difference?This book paints vivid portraits of an assortment of inspiring thinkers: from Lao Tzu to Avicenna to Iris Murdoch; from Hannah Arendt to Socrates and Plato to Karl Marx; from Kierkegaard and Nietzsche to Sartre to Samuel Beckett – and let us not forget Lewis Carroll for some thought-provoking fantasies and Ludwig Wittgenstein for the anguishes of a genius.As well as displaying optimists and pessimists, believers and non-believers, the book displays relevance to current affairs, from free speech to abortion to the treatment of animals to our leaders’ moral character. Cave brings to ... Unknown localization key: "more"

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RHS How to Create a Wildlife Pond - Kate Bradbury

If you want to do your bit to support local biodiversity, start your own wildlife pond in your back garden.Whether you are looking to do something to help the environment, building a feature pond as a family landscaping project, or attracting local wildlife to your garden; a wildlife pond is a perfect addition to your gardening efforts.Learn everything there is to know about wildlife ponds with: - Photographic and illustrative step-by-step guides on planning, creating, and maintaining your pond - A variety of pond types covered, including natural-style ponds, container ponds, and more traditional, formal-style ponds that still attract wildlife- What to expect throughout the seasons, the creatures that will visit, and the aquatic plants that will thrive- Tips on what to look out for in your pond, encouraging a natural eco-system, and how to maintain your newly built pond throughout the yearFind out everything you''ll need to know to create a natural sanctuary in your garden! This book shows you how to create a backyard pond without filters, pipes, and chemicals, and how to attract and support local species. RHS How to Create a Wildlife Pond provides easy-to-follow steps on how to dig your own pond line, advice on ... Unknown localization key: "more"

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How to Start Your Own Business - DK

This is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you ... Unknown localization key: "more"

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How To Grow A Multi-Million Dollar Property Portfolio In Your Spare Time - Michael Yardney

Whether you are a beginning investor or a seasoned professional with a substantial property portfolio, you must read this book which will provide you strategies, insights and perspectives from Australia's leading expert in wealth creation through property. Since its first publication in March 2006 How to Grow A Multi-Million Dollar Property Portfolio - in your spare time has become an Australian investment classic and #1 best seller. Michael Yardney 'felt compelled to update this book to teach readers how to protect and build real estate wealth in a changing market with his 6 Standard Strategic Approach to investment that has stood the test of time and changing markets'Bestselling author and leading Australian investment expert Michael Yardney offers his time-proven step by step action plan showing you how to achieve real wealth through property investment. Use this book to learn how to live the life of a property multi-millionaire using Michael's system to buy more properties with no money out of your own pocket. Whether you are a beginning investor or a seasoned professional with a substantial property portfolio, you must read this book which will provide you strategies, insights and perspectives from Australia's leading expert in wealth creation through property. ... Unknown localization key: "more"

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How to Win Friends and Influence People - Dale Carnegie

Dale Carnegie''s famous confidence-boosting bestseller has transformed the personal and professional lives of millions around the world. Now it''s been fully revised and updated for the next generation of leaders. This new edition of the most influential self-help book of the last century has been updated under the care of Dale''s daughter, Donna, introducing changes that keep the book fresh for today''s readers, with priceless material restored from the original 1936 text.One of the best-known motivational guides in history, Dale Carnegie''s ground-breaking publication has sold tens of millions of copies, been translated into almost every known written language and helped countless people succeed.Carnegie''s rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you:-How to communicate effectively-How to make people like you-How to increase your ability to get things done-How to get others to see your side-How to become a more effective leader-How to successfully navigate almost any social situation-And so much more!How to Win Friends and Influence People is a historic bestseller for one simple reason: its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become ... Unknown localization key: "more"

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How to Raise an Antiracist - Ibram X. Kendi

NEW YORK TIMES BESTSELLER • The book that every parent, caregiver, and teacher needs to raise the next generation of antiracist thinkers, from the author of How to Be an Antiracist and recipient of the MacArthur “Genius” Grant. “Kendi’s latest . . . combines his personal experience as a parent with his scholarly expertise in showing how racism affects every step of a child’s life. . . . Like all his books, this one is accessible to everyone regardless of race or class.”—Los Angeles Times (Book Club Pick)ONE OF THE BEST BOOKS OF THE YEAR: PopSugarThe tragedies and reckonings around racism that are rocking the country have created a specific crisis for parents, educators, and other caregivers: How do we talk to our children about racism? How do we teach children to be antiracist? How are kids at different ages experiencing race? How are racist structures impacting children? How can we inspire our children to avoid our mistakes, to be better, to make the world better? These are the questions Ibram X. Kendi found himself avoiding as he anticipated the birth of his first child. Like most parents or parents-to-be, he felt the reflex to not talk to his child ... Unknown localization key: "more"

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Talk for Writing Across the Curriculum: How to Teach Non-Fiction Writing to 5-12 Year-Olds (Revised Edition) - Pie Corbett, Julia Strong

This bestselling resource has been fully updated, putting formative assessment at the heart of the Talk for Writing process and showing how to help children love writing across the curriculum.By helping children speak the language of non-fiction in a fun engaging way before they attempt to write, the Talk for Writing approach builds children''s confidence and linguistic ability enabling them to craft their own writing.In the new edition, this practical resource offers: • Fully worked, tried and tested examples of how to apply Talk for Writing to each non-fiction text type • A wide range of fun activities helping children internalise how to express and link text effectively• A process that co-constructs learning so that children learn how to structure text and create toolkits of key ingredients• Guidance for teachers in England on how to apply the approach across the primary curriculum• An OLC including new footage of Pie Corbett demonstrating Talk for Writing and new footage of classes engaged in the approach • Advice on how to use the DVD and handouts to train all staff in the approach • Evidence of impact from cold to hot tasksDesigned for busy teachers, Talk for Writing across the Curriculum, second edition, ... Unknown localization key: "more"

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How To Draw - DK

Uncover all the fun tips and tricks needed to improve your drawing skills and become an incredible artist, with this How to Draw book. Learn how to draw anything and everything - from funny people and dangerous dinosaurs to blossoming flowers and crazy cartoons - with this fantastic step-by-step drawing book for kids. How To Draw is a fun, interactive activity book for kids that will inspire children to step into the world of art and learn all there is to know about drawing. With simple instructions, and encouraging tips and prompts, drawing has never been so easy and inspiring.How to Draw is packed with practical drawing advice, and with spaces to practise how to sketch and draw throughout the book, children can enjoy experimenting with new artistic ideas. Step-by-step guides show kids how to draw dogs and other animals in easy-to-follow stages. Children can then build on their drawings using shading and colour, and try different approaches, such as illustrating stories and learning how to draw comics.Both fun and educational, How To Draw is the perfect guide for any child who is interested in art and is eager to use their imagination.

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How Not to Let Having Kids Ruin Your Sex Life - Dr Karen Gurney

''A complete game-changer for my relationship'' Hannah Witton''Throw away the "new baby" books, THIS is the only book all parents need to read'' Dr Martha Deiros Collado''An inclusive, expert guide to an issue that affects all kinds of parents'' Tom Cox (@unlikelydad)There''s a saying that having a baby is like a bomb going off in your relationship, and our sex lives are often part of the destruction left behind. But it doesn''t have to be this way. Sexual satisfaction is at its lowest for couples who have young families. Sleepless nights, plus changes to our bodies, identities and priorities mean that the passion that brought you together can start to feel like a distant memory. But how can you retain a great sexual connection even when you have so little time? How can you make sure that you still feel like sexual partners not just strung out co-parents at the end of the day? Dr Karen Gurney is a consultant clinical psychologist and certified psychosexologist. In this essential book for parents everywhere, she will show you how to navigate the changes to your intimate lives that starting a family inevitably brings - and ensure you have great sex, forever. You''ll ... Unknown localization key: "more"

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How to Make Anyone Fall in Love With You - Leil Lowndes

Move over cupid – here is the love potion we’ve all been waiting for…!Containing 85 proven techniques, this fascinating guide reveals the recipe for making anyone fall head over heels in love with you.In this irresistible, witty guide, internationally-acclaimed relationships expert Leil Lowndes reveals the tips and secrets to helping you capture the heart of anyone you choose. This is your short-cut to sure-fire success in love.How To Make Anyone Fall In Love With You is packed full of information, social research and psychological insight into human behaviour, sexuality, body language, and the differences in how men and women think and communicate.You’ll learn exactly how to use the secrets of attraction in your own life. Leil will show you:How to awaken primal sexual feelings in your partner,How to give first date butterflies,How to make a lasting impression,When to play hard to get – and when not to,How to learn in one hour what will drive you partner wild in bed,And – in short – how to make them fall head-over-heels in love with you.How To Make Anyone Fall In Love With You makes turning a small spark of attraction into an all-consuming passion easy.

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How to Be a Scientist - Steve Mould

Learn how to think like a scientist, look at the world in a brand-new way and have tons of fun with science comedian Steve Mould''s bold and playful kids science book.Supporting STEM and STEAM education initiatives, How to be a Scientist will inspire kids to ask questions, do activities, think creatively, and discover amazing fun facts! A firm favourite in classrooms and homes alike, this science book for kids has earned itself a permanent spot on many family bookshelves. With more than 40 fun questions, experiments, games, and real-life scenarios that make scientific concepts fun and relevant, it''s not hard to see why! Simple activities with undetermined answers encourage curious young readers to find new ways to test ideas. The stories of the great scientists and their discoveries (and failures) are told in an entertaining way to provide even further inspiration for budding young scientists.This educational book has the amazing ability to cover a wide range of ages, So, if your children have an age gap this is a fantastic way to get them to engage with each other in a fun and educational way. It is informative, colourful, well written and draws you into its pages with an insatiable ... Unknown localization key: "more"

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How to Sew Clothes - Amelia Greenhall, Amy Bornman

Learn to sew simple, stylish, wear-everywhere garments with How to Sew Clothes. Each chapter is filled with super easy instructions and patterns written for sewists of all skill levels. Pick up this book and learn essential skills such as how to choose fabrics, read patterns, and cut out pattern pieces and sew them together, as well as how to backstitch, assess fit, and learn from what you make. There are also instructions for making bags that will fit you and your style just right. Inside, you’ll find an envelope full of pattern sheets and very detailed instructions to guide you through the process of making simple tops, dresses, a jacket, and a coat that will become wardrobe essentials. Several of All Well’s bestselling, downloadable sewing patterns are included, in print for the first time! Whether you are just learning how to sew or want to reignite your excitement for sewing, How to Sew Clothes will help you learn to make clothes you love to wear—and have fun in the process. Greenhall and Bornman’s illustrated guidance and conversational how-tos feel just like an inviting, in-person workshop. This book will have you wanting to sew every project (and will give you all ... Unknown localization key: "more"

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How To Have A Good Day

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life.Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be smart and savvy. But it''s not always been easy to see how to apply these insights in the workplace – until now.In How to Have a Good Day, Webb explains how three big scientific ideas can help us be at our best every day. She shows us exactly how to apply this science to our plans, tasks and conversations, in step-by-step guidance that allows us to: – Set better priorities– Make the hours go further– Turn every interaction into a success– Strengthen our personal impact– Be resilient in the face of setbacks– Sustain our energy over the course of the day Webb teaches us how to be at our best under pressure, and gives us specific tools to tackle common work challenges – from conflict with colleagues, to dull meetings and packed inboxes.Filled with stories ... Unknown localization key: "more"

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How to Butter Toast - Tara Wigley

How to Butter Toast is the antidote to cookbook-overload. In this fun and entertaining recipe book without any recipes, Ottolenghi co-writer Tara Wigley equips you with rhymes and confidence to cook great food instinctively.Melted butter on hot toast and served up on a plate.It seems like nothing, really, could be clearer or more straight.But though, in terms of things required, the number is just two,there is a lot of wiggle room for what there is to do.Cook and author Tara Wigley had been to cookery school, read hundreds of cookbooks and developed recipes for over a decade. Yet she found the fewer the ingredients in a recipe, the more confusion there was about how best to make it. The result is How to Butter Toast, a collection of rhymes that will enlighten and entertain, reassure and ultimately liberate the culinarily confused.The rhymes provide reassuring – and memorable – answers to the culinary conundrums we often face: How long should I boil an egg? What’s the best way to crush garlic? How do I make mayonnaise, a martini or indeed the perfect cup of tea? Tara’s playful take on these food quandaries seems effortless but belies her knowledgeable and carefully researched ... Unknown localization key: "more"

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How to Fight a Bear...and Win - Bathroom Readers' Institute

From the world leader in fascinating facts and amusing true stories comes a book about how to feed, clothe, and protect yourself in the wilderness…and might even make you want to avoid anything resembling the wilderness forever.For more than 25 years, Uncle John’s Bathroom Reader has helped you learn amazing things you didn’t know. Now, Uncle John will show you how to do things you didn’t know how to do…and probably should never, never, never actually do, unless you’re in a survival situation and really, really, really need to do. It’s How to Fight a Bear...and Win. A new approach to survival guides and how-to books, this book provides step-by-step instructions for how to make do in any rugged terrain. But if you’re expecting “how to start a fire,” think again. This isn’t the kind of book that will tell you how to make a fire by rubbing two sticks together—it will tell you how to make a fire using a car battery. It will also tell you:How to swing from a vine like TarzanHow to land an airplane in an emergencyHow to fight a bear…and winHow to perform emergency surgery in the woodsHow to identify what insects you can--and ... Unknown localization key: "more"

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