digital infrastructures for business innovation magda david hercheui tony cornford

Digital Infrastructures for Business Innovation - Magda David Hercheui, Tony Cornford

Digital infrastructures are the commonly used technologies, systems, products, and platforms which businesses use to conduct commerce, partnerships, and transactions. Chief among these infrastructures is the Internet – an infrastructure which is remarkable for its all-pervasive presence in our daily lives – while others include cloud computing, social media, mobile technology, blockchain technologies, and cryptocurrencies.This book introduces the key concepts and models to help you understand digital infrastructures, their technologies, their dynamic evolution, and the ways that businesses can exploit them. The primary focus is on processes of innovation and change that are embodied in new digital infrastructures. The book takes a balanced approach, presenting easy-to-understand technical information and pragmatic business analysis. The book’s concise chapters develop the topics carefully, with clear language and many real-world examples.The intended audience includes management students on advanced undergraduate and postgraduate courses, as well as business professionals and entrepreneurs. Readers at all levels will value the book’s explanation of the technical elements of digital infrastructures and will find insights they can use in developing their own business ideas, in start-ups or existing enterprises.

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Ethics in Business Decisions and Competitive Advantage - John E. Triantis

Business ethics is the set of practices and policies that companies use to guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. Without a strong set of ethics, a business can run afoul of the law and encounter financial pitfalls and moral dilemmas. The objective of this book is a practical, fair, balanced, and objective treatment of the role of ethics in the business performance of companies in competitive markets that demonstrates how ethics affects business culture, strategy, decision-making, and value creation, which then determine competitiveness and business viability. The universality of corruption and the prevalence of unethical conduct is the background from which the narrative describes how ethical issues enter all functional areas. The ethicsÂ’ effects on the complexity of decisions and challenges are examined and the questions of why bother with ethical business and whether businesses invite government regulation are answered. Next, a framework is developed to identify and trace links and influences of business ethics on strategic decisions, corporate culture, and decision-making. The effects of strategy and culture on key business success factors and their interdependence are reviewed along with those with competitive advantage elements. These assessments then form the basis of ... Unknown localization key: "more"

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Business Continuity Management - Kush Srivastava, Waddah S Ghanem Al Hashmi

An essential resource to navigate a fast-changing and challenging world, this book presents core concepts and practical insights for enterprise risk management, business continuity management, and organizational resilience.Business continuity management is a critical aspect that investors and company directors evaluate in terms of an organizations’ sustainability and future value propositions in the face of supply chain disruptions, threats of economic recession, climate change, and the COVID-19 pandemic. This guide demonstrates a simple and systematic way to ensure that businesses are prepared for any crisis or emergency, including steps to meet the specific requirements prescribed in the international Business Continuity Standard ISO 22301, with a particular focus on the oil and gas sector. The seasoned author team brings their experience to bear on critical issues such as:Where managers lose focus on the need for business continuity – and how to regain itHow to select and implement a business continuity management toolHow to plan for the "macro scenario" that combines supply chain management, risk management, business continuity, and crisis managementHow to best utilize "peace time" to explore business continuity plans and strategiesWhy organizations should invest in business continuity even when the “going is tough in revenue and sales”This guide to understanding the ... Unknown localization key: "more"

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Reinventing ITIL® and DevOps with Digital Transformation - Abhinav Krishna Kaiser

The second edition of this book has been fully updated to show how the DevOps way of working has continued to adapt to changing technologies. The ITIL processes which were an integral part of the DevOps world have been merged with the DevOps framework, reflecting the current emphasis on product models rather than viewing project and support models separately. This book starts with the basics of digital transformation before exploring how this works in practice: that is, people, processes and technology, and org structures. It delves into value streams that are the basis for ITIL and DevOps, highlighting the differences between the methods of the past and new methodologies needed to ensure products to meet contemporary expectations. This updated edition includes new chapters that discuss digital transformation for business success, introduce the battle tank framework, leading people in the digital world, managing work in a remote working model, and the product-led transformation model. These new chapters provide the guidance necessary to move beyond DevOps into a holistic digital transformation exercise.The ideas, recommendations, and solutions you''ll learn over the course of this book can be applied to develop solutions or create proposals for clients, and to deliver seamless services for DevOps ... Unknown localization key: "more"

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Digital Operating Model - Rajesh Sinha

Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growthMethods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers’ customers, which also leads to exponential business growthReal-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the processDigital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that ... Unknown localization key: "more"

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Digital Business and E-commerce - Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

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Non-Bullshit Innovation - Rowan David

*updated with new material*''Digital transformation'' and ''disruptive innovation'' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world''s most creative leaders to innovate effectively in our own lives?David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again.___________________________''In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.'' - Matt Ridley, The Times

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Digital Business - Annmarie Hanlon

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK.  You can follow her updates ... Unknown localization key: "more"

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David Busch’s Sony Alpha a6700/ILCE-6700 Guide to Digital Photography - David Busch

David Busch''s Sony Alpha a6700/ILCE-6700 is the most comprehensive reference and guide book available for SonyÂ’s flagship APS-C mirrorless camera.This enthusiast digital camera has a more powerful processor and upgraded autofocus with enhanced real-time tracking and advanced subject detection. Built-in 5-axis image stabilization allows sharp images hand-held even with slower shutter speeds. The a6700/ILCE-6700''s fully-articulated LCD swivels to face forward, making the camera excellent for self-portraits, vlogging, and other applications. The a6700/ILCE-6700 features a 26 megapixel sensor with 759 embedded phase-detect pixels for lightning-fast autofocus at up to 11 frames per second, and a powerful battery to extend shooting life. With an electronic shutter that provides a silent shooting option, stunning 4K/UHD video capabilities, and exciting time-lapse photography features, the a6700/ILCE-6700 is a versatile digital camera thatÂ’s simple to use, yet boasts features demanded by the most avid photo buff. With this book in hand, you will discover all the capabilities of the Sony Alpha a6700/ILCE-6700 as you explore the world of digital photography, develop your creativity, and capture the best photographs youÂ’ve ever taken.Filled with detailed how-to steps and full-color illustrations, David Busch''s Sony Alpha a6700/ILCE-6700 describes every feature of this sophisticated camera in depth, from taking your first ... Unknown localization key: "more"

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Strategies for Responsible Innovation

How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision-makers in business, politics, and academia, to answer this question. In addition to interviews with leading thinkers in the field, Strategies for Responsible Innovation describes the experiences of eight EU projects and provides tools for Responsible Innovation in the business sector.The examples in this book illustrate how to move from a vague societal aspiration to a business case for Responsible Innovation, and provide a compelling argument for collaboration at the important intersection between government, business, and academia. In this way, Responsible Innovation transcends a singular market-based approach to deliver value at many levels, co-creating in a truly inclusive manner. The book sheds light on the strategic benefits of applying the concept of Responsible Innovation in practice and offers concrete tools for its implementation.Aimed primarily at managers of innovation processes in organizations, and consultants and facilitators working on Responsible Innovation and sustainability management, the book also provides insight into the logic and principles of Responsible Innovation management for academics, policy-makers, and civil society organizations, helping them ... Unknown localization key: "more"

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The Business of Belonging - David Spinks

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the ... Unknown localization key: "more"

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Statistics for Business and Economics - Michael Frye, Brian James Freeman, Thomas Williams, James Cochran, Jeffrey Camm, Jeffrey Ohlmann, Dr David

With the non-mathematician in mind, the sixth edition of Statistics for Business and Economics teaches learners the key concepts of statistics in business, management and economics. The authors blend statistical methodology with applications of data analysis to illustrate the fundamental role of statistics in problem-solving and decision making. Computational methods give students a solid foundation to master statistical application and interpretation. At the end of each section, practical exercises encourage conceptual understanding of real-world problems. New content on big data enriches the learning experience and prepares students for the workplace.

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Conducting Action Research for Business and Management Students - Abraham B. Shani, David Coghlan

In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively with it, helping the reader to complete both a successful research project and produce findings that are useful in an organizational context. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE′s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

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GCSE Computer Science for AQA Student Book with Digital Access(2 Years) - David Waller

A new series of bespoke, full-coverage resources developed for the 2016 AQA and OCR GCSE Computer Science qualifications. Written for the AQA GCSE Computer Science specification for first teaching from 2016, this print Student Book and enhanced digital bundle is designed to help students master underlying computing principles and concepts, and develop their computational thinking, programming and problem-solving skills. Interactive worksheets consolidate students'' learning and rich digital content including animations help relate computer science to everyday life. This resource allows students to annotate text. Accessible online and on tablet devices through the Cambridge Reader app (iOS and Android).

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Business in Context - David Needle, Jane Burns

Now in its eighth edition, Business in Context introduces students to all aspects of modern business and its changing environment. This classic text now covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization and the move towards more ethical business practices. Essential reading for all introductory business courses, particularly business environment modules, this edition combines the hallmark qualities of David Needle’s style with co-author Jane Burns’ over 20 years of industry experience. This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

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Mind Maps for Business - Tony Buzan, Chris Griffiths

Tony Buzan knows more than a little about Mind Maps – after all, he did invent them! Often referred to as the ‘the Swiss-army knife for the brain’, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if you’re an employer or an employee; no matter what your role is, you’ll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing ... Unknown localization key: "more"

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Testing Business Ideas - Alexander Osterwalder, Bland David J.

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.Â

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Business Laid Bare - David J. Gibbs

David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behaviour and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source ... Unknown localization key: "more"

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CCEA AS Unit 1 Business Studies Student Guide 1: Introduction to Business - John McLaughlin, David McAree

Reinforce your understanding of CCEA AS Unit 1: Introduction to Business and improve your exam technique for the CCEA Business AS Unit 1 assessment.Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades. This Student Guide will help you to:- Identify key content for the exams with our concise coverage of topics- Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce your learning with bullet-list summaries at the end of each section- Test your knowledge with rapid-fire knowledge check questions and answers- Find out what examiners are looking for with our Questions & Answers section

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HBR's 10 Must Reads on Emotional Intelligence, Updated and Expanded - Daniel Goleman, Harvard Business Review, Tasha Eurich, Susan David, Hermina Ibar

Develop the most important skill for leadership success.If you read nothing else on emotional intelligence, read this book. We''ve chosen a new selection of current and classic Harvard Business Review articles that will help you build the people skills you need to thrive, strengthen your resilience and self-awareness, and adapt your leadership style for any situation.This book will inspire you to:Discover your authentic sense of selfBecome more mindful and present at workHelp your team become more emotionally intelligentBuild optimism and openness to changeLearn from tough criticismFoster a culture of empathy and belongingThis collection of articles includes "What Makes a Leader?," by Daniel Goleman; "The Leadership Odyssey," by Herminia Ibarra, Claudius A. Hildebrand, and Sabine Vinck; "The New Rules of Executive Presence," by Sylvia Ann Hewlett; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph B. Fuller, Stephen Hansen, and PJ Neal; "Mindfulness for People Who Are Too Busy to Meditate," by Maria Gonzalez; "Emotional Agility," by Susan David and Christina Congleton; "What Self-Awareness Really Is (and How to Cultivate It)," by Tasha Eurich; "What Makes an ''Authentic'' Leader?," an interview with Herminia Ibarra by Sarah Green Carmichael; "Building the Emotional Intelligence of Groups," by Vanessa Urch Druskat and Steven ... Unknown localization key: "more"

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GCSE Computer Science for OCR Student Book with Digital Access (2 Years) Updated Edition - David Waller

Written for the OCR GCSE Computer Science updated specification (J277) for first teaching from 2020. This print and digital student book has been updated and reordered and uses an exciting and engaging approach to help students build their knowledge and master underlying computing principles and concepts. Designed to develop computational thinking, programming and problem-solving skills, this resource includes challenges and real-life examples that demonstrate how computer science relates to everyday life with practice questions. Our new reflection feature helps students to reflect on their progress and see where they could improve. Answers can be found in the teacher''s resource.

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Business Analysis Techniques - David Beckham, James Cadle, Adrian Reed, Jonathan Hunsley, Debra Paul, Paul Turner

Business Analysis has never been more important, and valuable, to organisations as they strive to adapt to an ever-changing and faster-changing environment. This expanded edition of Business Analysis Techniques provides detailed guidance on the range and application of the techniques available to assist business analysts and others in their work.Business Analysis Techniques provides a foundation for the effective specification, design and development of digital solutions, solutions that are based on a proper understanding of the real business need and the requirements for solutions to meet them. With 123 of the most widely used techniques covered, this book is an essential resource for any business analyst.This book:Places a large number of techniques into the context of the Business Analysis Service Framework, providing clear guidance on the applicability and use of 123 of the most-used techniques available in the business analyst’s toolboxProvides detailed information on the use of each techniqueAccessibly written with worked examples of all of the techniques describedOffers practical tips for using and adapting the techniques in the real worldPair it with Business Analysis, also published BCS for even greater insights.

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Race to Innovation - John Phillip Bamforth, Roy Stanford Zwahlen

Innovation does not have to be a zero-sum game. A high tide of new ideas and ingenuity raises all ships. For thousands of years, innovators from diverse communities have changed the world for the better—you will hear some of their stories here. Yet, traditionally, entrepreneurship and innovation spaces are dominated by majority groups. We can do much better. This is an opportunity for us all.Race to Innovation weaves together stories of diverse innovators of the past, interviews with today’s innovation greats, and lived experiences in the innovation industry and personal entrepreneurship. Together, we prove that when we fully engage and empower more perspectives in the right way, we create opportunities that change our world for the better, not just socially, but also economically. Leveraging our differences can help us make a difference—not just in how we all live together, but in how we all thrive together.We propose five principles that can help anyone seeking to leverage difference and thrive:Recognize Potential – entrepreneurship and innovation is premised on the discovery of under-appreciated, overlooked market opportunities. Marginalized entrepreneurs, communities and market needs represent potential with outsized return on investment opportunities. This is reflected in the hidden history and powerful present of Black ... Unknown localization key: "more"

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Economics for Business - Dean Garratt, Jon Guest, John Sloman, Elizabeth Jones

Develop an understanding of economics applied to the world of business. Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment. The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine. Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding. Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions. Pair this text with MyLab®Economics MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools ... Unknown localization key: "more"

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Solopreneur Business For Dummies - Carly Ries, Joe Rando

Create and run your one-person business with pro advice and strategic tools Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives—instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide. Build a successful business from the ground up—without employeesAvoid the common mistakes that derail many new businessesDevelop a viable business idea that aligns with your personal goals and your desired lifestyleLearn the best practices from the big guys, tailored for a one-person businessDiscover tech tools that can make it easier to run your businessLearn from the stories of successful solopreneurs across industries Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start ... Unknown localization key: "more"

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Business Analysis For Dummies - Alison Cox

Build a successful career in business analysis When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s foundation—and ultimately increase its profitability. Whether you’re an aspiring business analysis professional or a seasoned analyst looking for the latest techniques and approaches, Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery.  Identify areas for growth and create solutions Learn how to bring people together to collaborate effectively Discover ways to better understand and serve your customers  See how business analysis works in the real world   Learn the technology to make the job easier  Find business solutions to improve your organization’s performance  Understand how to dig deeply into your organization’s data, processes, and business rules Dummies makes the path to business success clear. Start here to turn your love of business analysis into the catalyst that makes a difference. Â

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Instagram For Business For Dummies - Corey Walker, Eric Butow

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. Set up your Instagram business account and link your sales to the Instagram Shopping featureUse analytics to understand your engagement and create better contentLearn how to effectively ... Unknown localization key: "more"

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The Year in Tech, 2024 - Harvard Business Review, Ethan Mollick, David De Cremer, Richard Florida, Nita A. Farahany

A year of HBR''s essential thinking on tech—all in one place.Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2024: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today''s turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company''s future with the Insights You Need from Harvard Business Review series. Featuring HBR''s smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can''t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need ... Unknown localization key: "more"

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Procurement Principles and Management in the Digital Age - Barry Crocker, Peter Baily, David Jessop, David Farmer

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and established thinking and practice in the profession. This new edition covers various existing and future concerns in procurement and supply chain such as digitalisation, sustainability and resilience. This ever-popular title offers: • relevant case studies and research boxes that explore the topics introduced in the chapter in detail • latest global examples of best practice in many key areas of purchasing and procurement • expanded treatment of key topics, including supplier diversity, supplier relationship management, sustainability, retail procurement and category management • additional material on Industry 4.0 elements such as e-procurement, Blockchain, the Internet of Things, Big Data, robotics, artificial intelligence (AI), chatbots and analytics • post-Brexit implications on public sector procurement • long-term impact of the Covid-19 pandemic on procurement and supply chain • increased ... Unknown localization key: "more"

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The Year in Tech, 2022 - DAVID B. YOFFIE, Larry Downes, Harvard Business Review, Maelle Gavet, Jeanne C. Meister

A year of HBR''s essential thinking on tech&#8212all in one place.From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating&#8212and avoid falling victim to disruption?The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today''s turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company''s future with the Insights You Need from Harvard Business Review series. Featuring HBR''s smartest thinking on fast-moving issues&#8212blockchain, cybersecurity, AI, and more&#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can''t afford to ignore how these issues will transform the landscape of business and ... Unknown localization key: "more"

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AI for Small Business - Phil Pallen

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work.But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems.This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and ... Unknown localization key: "more"

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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling - Mattson David, David San

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy "People make buying decisions emotionally and justify them logically."That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy. You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler''s classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape. With this powerful guide, you’ll learn how to: Take the lead in the "buyer/seller dance" Get the prospect to do most of the talkingHave a process for answering questions from prospectsKnow when a prospect is shopping you . . . and what to do about it Move the relationship forward without becoming an unpaid consultant Master the seven steps of the "Sandler Submarine" Use ... Unknown localization key: "more"

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The Activist Leader: A New Mindset for Doing Business - Jon Miller, Lucy Parker

If you want to be a successful leader in today’s business world, you need to think like an activist. If you want to be a successful leader in today’s business world, you need to think like an activist. This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up. This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart. Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.

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BiSL Next - A Framework for Business Information Management

This book describes the framework of the next generation of Business Information Services Library, BiSL®. BiSL Next is a public domain standard for business information management with guiding principles, good practices and practical templates. It offers guidance for digitally engaged business leaders and those who collaborate with them, with the ultimate goal to improve business performance through better use of information and technology.Twelve elements - four drivers, four domains and four perspectives - are the basis of the guidance in BiSL Next. Target audience of this book are business managers, business information managers, business analysts, CIO’s and IT managers, as well as consultants in this field.While describing the twelve elements, the book offers them insight in the best way to manage, execute and profit from business information management in their enterprise. The book is also the official literature for the BiSL® Next Foundation exam.

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English for Business Communication - Mable Chan

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English.  Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include:use of English in social media that reflects recent trends in business communication;coverage of the concept of communicative competence;analysis of email communication;introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages;an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter.This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

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Harnessing Digital Technology and Data for Nursing Practice

As new technologies and data become essential for the delivery of optimal care, nurses will play an increasingly vital role in developing and implementing digital health strategies. This timely book is designed to help you develop proficiency and confidence to lead this digital transformation. Harnessing Digital Technology and Data for Nursing Practice provides comprehensive coverage of the historical, theoretical and practical dimensions of the digital transformation in nursing. It considers a wide range of topics, from person-centred practice and user-centred design to nursing workforce development, evolving nursing practices, and the role of data in improving patient care and research. Expert insights are supported by learning activities and real-life case studies, with application of theory to practice throughout. Aimed at nurses in all settings and working at all professional levels, this book will leave the reader with an appreciation of how an array of digital technologies and data can positively impact nurses’ wellbeing, support and improve your daily practice, and ultimately ensure patient-centred, safe and effective care. Written specifically for nurses and midwives - explains how you can play a central role in shaping the digital future of health careProvides historical, theoretical and practical perspectives - offers a sound base from ... Unknown localization key: "more"

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Machine Learning for Business Analytics - Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Kuber R. Deokar

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning—also known as data mining or predictive analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learningA new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniquesEnd-of-chapter ... Unknown localization key: "more"

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Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

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Inquiry-Driven Innovation - Andrea Rose Sachdeva, Liz Dawes-Duraisingh

Promote positive change and elevate teacher practice with this actionable framework for school-based innovation Inquiry-Driven Innovation: A Practical Guide to Supporting School-Based Change addresses a pressing need for intentional and sustained innovation in education. It is both a practical guide for supporting school-based change and a handbook for effective professional development that empowers and re-energizes practitioners. Throughout this book, educators will find a wealth of examples from different school contexts and a rich array of research-based pedagogical tools and resources. In recent years, educational innovation and school redesign have been the focus for many school boards and departments of education. However, current school-based innovation methods typically lack flexibility and intentionality. Inquiry-Driven Innovation offers an approach to innovation that recognizes local contexts, promotes listening across stakeholder groups, and suggests structures for ongoing and purpose-driven work. Discover an actionable framework for school-based innovation Learn from real-world case studies of educators developing innovation strategies in a variety of school contextsExplore an Innovation Toolkit filled with research-based pedagogical tools and resources for educators In this book, you'll learn the five essential qualities of Inquiry-Driven Innovation: an ongoing process that empowers individuals and communities to pursue positive change that is both relevant and responsive to ... Unknown localization key: "more"

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Statistics for Economics, Accounting and Business Studies - C. Rashaad Shabab, Michael Barrow

A reader-friendly introduction to the exciting world of statistics for the analysts, business leaders and policymakers of tomorrow. "Barrow and Shabab''s Statistics for Economics, Accounting and Business Studies textbook has an excellent mix of application, intuition and statistical theory that is suitable for students with and without prior knowledge in statistics." Dr Robert Riegler, Senior Lecturer in Economics, Aston University Statistics for Economics, Accounting, and Business Studies,8th edition by Michael Barrow and C. Rashaad Shabab, is a user-friendly introduction to the subject, aimed at students studying economics, accountancy, finance, and business. This comprehensive text applies a wide variety of statistical tools and techniques to real-world situations, with numerous examples and exercises integrated throughout to help you build up your knowledge and skills. Easy to follow and without requiring any prior knowledge of Statistics, this book will guide you through the essential principles of the field and provide a thorough analysis of statistical concepts and methods. Key features in this new edition include: A new chapter on Data Visualisation, reflecting the growing importance of this topic Application of statistics to issues of contemporary interest, such as the impact of global events like Covid-19, development economics, tourism, education and working hours A ... Unknown localization key: "more"

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Business Essentials for Strategic Communicators - E. Culp, M. Ragas

The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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Economics for Business - Chris Mulhearn, Howard R. Vane

Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses.New to this Edition:- Up-to-date coverage of important topics- A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9- A wealth of new case studies and examples, for example, on US trade policy, the challenges involved in the UK leaving the EU, and the money supply in IndiaAccompanying online resources for this title can be found at bloomsburyonlineresources.com/economics-for-business-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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The Business of Platforms - DAVID B. YOFFIE, MICHAEL A. CUSUMANO, Annabelle Gawer

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs ... Unknown localization key: "more"

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Machine Learning for Business Analytics - Peter Gedeck, Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Inbal Yahav

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning —also known as data mining or data analytics— is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the second R edition of Machine Learning for Business Analytics. This edition also includes: A new co-author, Peter Gedeck, who brings over 20 years of experience in machine learning using RAn expanded chapter focused on discussion of deep learning techniquesA new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted ... Unknown localization key: "more"

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Business for Bohemians - Tom Hodgkinson

Everyone should work for themselves. But don''t cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson''s comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.Tom Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle, How to be Free, The Idle Parent and Brave Old World. In 2011 he and his partner Victoria launched the Idler Academy ... Unknown localization key: "more"

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Machine Learning for Business Analytics

Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable. Data collection, data cleaning, and data mining are rapidly becoming more difficult to analyze than just importing information from a primary or secondary source. The machine learning model plays a crucial role in predicting the future performance and results of a company. In real-time, data collection and data wrangling are the important steps in deploying the models. Analytics is a tool for visualizing and steering data and statistics. Business analysts can work with different datasets -- choosing an appropriate machine learning model results in accurate analyzing, forecasting the future, and making informed decisions. The global machine learning market was valued at $1.58 billion in 2017 and is expected to reach $20.83 billion in 2024 -- growing at a CAGR of 44.06% between 2017 and 2024. The authors have compiled important knowledge on machine learning real-time applications in business analytics. This book enables readers to get broad knowledge in the field of machine learning models and to carry out their future research work. The future trends of ... Unknown localization key: "more"

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Data Analytics for Business - Wolfgang Garn

We are drowning in data but are starved for knowledge. Data Analytics is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases help us store data in a structured way. The structure query language (SQL) allows us to gain first insights about business opportunities. Visualising the data using business intelligence tools and data science languages deepens our understanding of the key performance indicators and business characteristics. This can be used to create relevant classification and prediction models; for instance, to provide customers with the appropriate products or predict the eruption time of geysers. Machine learning algorithms help us in this endeavour. Moreover, we can create new classes using unsupervised learning methods, which can be used to define new market segments or group customers with similar characteristics. Finally, artificial intelligence allows us to reason under uncertainty and find optimal solutions for business challenges. All these topics are covered in this book with a hands-on process, which means we use numerous examples to introduce the concepts and several software ... Unknown localization key: "more"

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Using Excel for Business and Financial Modelling - Danielle Stein Fairhurst

A hands-on guide to using Excel in the business context First published in 2012, Using Excel for Business and Financial Modelling contains step-by-step instructions of how to solve common business problems using financial models, including downloadable Excel templates, a list of shortcuts and tons of practical tips and techniques you can apply straight away. Whilst there are many hundreds of tools, features and functions in Excel, this book focuses on the topics most relevant to finance professionals. It covers these features in detail from a practical perspective, but also puts them in context by applying them to practical examples in the real world. Learn to create financial models to help make business decisions whilst applying modelling best practice methodology, tools and techniques. • Provides the perfect mix of practice and theory • Helps you become a DIY Excel modelling specialist • Includes updates for Excel 2019/365 and Excel for Mac • May be used as an accompaniment to the author’s online and face-to-face training courses Many people are often overwhelmed by the hundreds of tools in Excel, and this book gives clarity to the ones you need to know in order to perform your job more efficiently. This book also ... Unknown localization key: "more"

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Logitech Lift Vertical Ergonomic Mouse for Business, Pink

Lift Vertical Ergonomic Mouse for Business SCIENTIFIC APPROACH - The science of ergonomics is an integral part of our designers’ and engineers’ process of creating a new mouse. Ergo Series mice offer more natural postures, superior ergonomic benefits, and reduced movement or muscle strain and striking form factors. MORE NATURAL POSTURE - Ergo products like Lift for Business place fingers and hands in a more natural posture, helping to relax the upper body. This leads to a quantifiable reduction in muscle activity, so work is more productive with less strain and forearm muscle fatigue. INCREASED COMFORT - Reducing muscle strain and fatigue, while adding proper hand support, leads to a greater comfort, especially during long periods or work. Ergonomically-designed products help people focus on what matters. ERGONOMICS IS ECONOMICS - Ergonomic equipment helps people work more comfortably, with higher efficiency and quality, with less downtime. It results in happier employees with lower absentee days. In short, ergonomics is good economics. Our Ergo Series can help your company become a healthier place to work. TECHNICAL SPECIFICATIONS Dimensions (H x W x D) Lift for Business: 71 x 70 x 108 mmLogi Bolt USB Receiver: 18.4 x 14.4 x 6.6 mm Weight ... Unknown localization key: "more"

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Essential Economics for Business - John Sloman, Elizabeth Jones

Essential Economics for Business offers students a concise, accessible and engaging introduction to the key principles of micro and macroeconomics, in addition to broader business-related topics, including business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.

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