surviving a startup steven s hoffman

Surviving a Startup - Steven S. Hoffman

Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success.The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top.In Surviving a Startup, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it.In this one-of-a-kind guide, you will learn:A deep analysis and insights into the major challenges every entrepreneur faces when launching a business.How to make the best possible decisions and deal with crisis situations.Strategies for raising capital and growing a business, even when it seems impossible.Secrets on how to manage difficult employees, demonstrate leadership, and overcome disasters.Essential traits that enable startup founders to survive and succeed.The best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors.How to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money.The steps necessary to transform an idea into a robust, rapidly growing business.As the captain ... Unknown localization key: "more"

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Startup Communities - Brad Feld

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago. At that time, Boulder was an emerging startup laboratory—a hub of innovation building new tech businesses. It quickly accelerated into a world class ecosystem for entrepreneurs. Boulder's entrepreneurial density, combined with the geographic concentration of entrepreneurial activity around the Boulder downtown core, made it a hotbed of startup activity. Feld was and is still there, as a keen observer and one of its leaders. As he notes simply in the new edition, humans are wired to start things. In a sense, that short Feld-ism accurately describes the startup revolution still taking hold throughout the world. Boulder is proof that innovation can happen anywhere, in any city. Thanks in part to the book, what happens in Boulder now leaves Boulder. Rapidly growing startup communities in Atlanta, Detroit, Denver, Kansas City, Nashville, and Indianapolis are just a few examples. Over the last decade, Feld has dispelled the myth that startups can only thrive in Silicon Valley. Startup communities continue ... Unknown localization key: "more"

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The Startup Community Way - Brad Feld, Ian Hathaway

The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what ... Unknown localization key: "more"

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The 7 Secret Keys to Startup Success - David J. Muchow

Finally, a new kind of business startup book—packed full of  practical advice plus essential legal information you really need but don’t get in business school or anywhere else!The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our ... Unknown localization key: "more"

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Startup CEO - Matt Blumberg

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business."—Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error.  As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignmentHow to create a values-based culture for speed and engagementHow to create business and personal operating systems so that you can balance your life and grow your company at the same timeHow to develop, lead, and leverage ... Unknown localization key: "more"

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The Startup Owner's Manual - Bob Dorf, Steve Blank

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content ... Unknown localization key: "more"

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The Book of Magic - Alice Hoffman

‘Full of Hoffman’s bewitching and lucid prose and vivid characters, The Book of Magic is ultimately about the very human magic of family and love and actions that echo through generations… it casts a spell’ —Matt HaigTHE STUNNING, UNFORGETTABLE CONCLUSION TO THE BELOVED PRACTICAL MAGIC SERIES For centuries, the Owens family has been cursed in matters of love. When beloved aunt Jet Owens hears the sound of the deathwatch beetle, she knows that it is a signal. She has finally discovered the secret to breaking the curse, but time is running out. She has only seven days to live. Unaware of the family’s witchcraft lineage and all it entails, one of the young sisters of the new Owens generation has fallen in love. As the curse strikes once again, her love’s fate hangs in the balance, spurring three generations of Owens to venture back to where it all began and use their gifts to break the spell that has marked all their lives. But doing so threatens to destroy everything the family has fought so hard to protect. How much will they give up for the greatest gift of all?'This page-turning Atlantic-crossing caper is, above all, a paean to family ... Unknown localization key: "more"

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The Book of Magic - Alice Hoffman

‘Full of Hoffman’s bewitching and lucid prose and vivid characters, The Book of Magic is ultimately about the very human magic of family and love and actions that echo through generations… it casts a spell’ —Matt HaigTHE STUNNING, UNFORGETTABLE CONCLUSION TO THE BELOVED PRACTICAL MAGIC SERIES For centuries, the Owens family has been cursed in matters of love. When beloved aunt Jet Owens hears the sound of the deathwatch beetle, she knows that it is a signal. She has finally discovered the secret to breaking the curse, but time is running out. She has only seven days to live. Unaware of the family’s witchcraft lineage and all it entails, one of the young sisters of the new Owens generation has fallen in love. As the curse strikes once again, her love’s fate hangs in the balance, spurring three generations of Owens to venture back to where it all began and use their gifts to break the spell that has marked all their lives. But doing so threatens to destroy everything the family has fought so hard to protect. How much will they give up for the greatest gift of all?'This page-turning Atlantic-crossing caper is, above all, a paean to family ... Unknown localization key: "more"

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The World That We Knew - Alice Hoffman

* LONGLISTED FOR THE ANDREW CARNEGIE MEDAL *‘Oh, what a book this is! Hoffman’s exploration of the world of good and evil, and the constant contest between them, is unflinching; and the humanity she brings to us – it is a glorious experience. The book builds and builds, as she weaves together, seamlessly, the stories of people in the most desperate of circumstances – and then it delivers with a tremendous punch. It opens up the world … in a way that is absolutely unique. By the end you may be weeping’ Elizabeth Strout, Pulitzer Prize-winning author of Olive Kitteridge In Berlin in 1941 during humanity’s darkest hour, three unforgettable young women must act with courage and love to survive, from the New York Times bestselling author of The Dovekeepers and The Marriage of Opposites Alice Hoffman. In Berlin, at the time when the world changed, Hanni Kohn knows she must send her twelve-year-old daughter away to save her from the Nazi regime. She finds her way to a renowned rabbi, but it’s his daughter, Ettie, who offers hope of salvation when she creates a mystical Jewish creature, a rare and unusual golem, who is sworn to protect Lea. Once ... Unknown localization key: "more"

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The Invisible Hour - Alice Hoffman

From the beloved New York Times bestselling author of the Practical Magic series comes an enchanting novel about love, heartbreak, self-discovery and the enduring magic of books. Sixteen-year-old Ivy is pregnant and alone. Cast out by her family, she runs away and finds safety in the arms of Joel Davis. He offers a simpler life than the one she had in Boston, a quiet, rural life of rules, peace and community. Little does she realise, Joel is the charismatic leader of a cult known as the Community, and all is not quite as it seems. Daughter Mia has only known the claustrophobic life of the Community. While out serving the Community one weekend, she secretly commits a transgression – reading. Discovering a world beyond the edges of the Community’s property is intoxicating. But breaking rules carries serious consequences, and sends Mia on a path she could never have imagined. With two fiercely wonderful heroines, The Invisible Hour is a heart-breaking and hopeful novel of family, redemption and the power of love.Praise for Alice Hoffman ‘Beautiful, harrowing, a major contribution to twenty-first century literature’Toni Morrison ‘I am still reeling from The Dovekeepers – from the history Alice Hoffman illuminates, from the ... Unknown localization key: "more"

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The Invisible Hour - Alice Hoffman

From the beloved New York Times bestselling author of the Practical Magic series comes an enchanting novel about love, heartbreak, self-discovery and the enduring magic of books. Sixteen-year-old Ivy is pregnant and alone. Cast out by her family, she runs away and finds safety in the arms of Joel Davis.He offers a simpler life than the one she had in Boston, a quiet, rural life of rules, peace and community. Little does she realise, Joel is the charismatic leader of a cult known as the Community, and all is not quite as it seems. Daughter Mia has only known the claustrophobic life of the Community.While out serving the Community one weekend, she secretly commits a transgression - reading. Discovering a world beyond the edges of the Community's property is intoxicating. But breaking rules carries serious consequences, and sends Mia on a path she could never have imagined.With two fiercely wonderful heroines, The Invisible Hour is a heart-breaking and hopeful novel of family, redemption and the power of love. Praise for Alice Hoffman 'Beautiful, harrowing, a major contribution to twenty-first century literature'Toni Morrison 'I am still reeling from The Dovekeepers - from the history Alice Hoffman illuminates, from the language she ... Unknown localization key: "more"

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Magic Lessons - Alice Hoffman

The extraordinary and enchanting novel tracing a centuries-old curse back to its beginning from the author of PRACTICAL MAGIC and THE DOVEKEEPERS For centuries, the women of the Owens family have been cursed: any man who loves an Owens woman will die. It begins with a baby abandoned in a snowy English field in the 1600s. Gentle Hannah Owens takes the baby in, and as the child grows, Hannah teaches little Maria about the 'Unnamed Arts'. Maria has a gift for them – a gift that may well prove her undoing. When Maria is abandoned by the man she loves, she invokes the curse that will haunt her family for centuries. Because magic has rules, and they must be obeyed.PRAISE for ALICE HOFFMAN ‘Beautiful, harrowing, a major contribution to twenty-first century literature’Toni Morrison ‘I am still reeling from The Dovekeepers – from the history Alice Hoffman illuminates, from the language she uses to bring these women to life. This novel is a testament to the human spirit and to love rising from the ashes of war. But most of all, this novel is one that will never be forgotten by a reader.’Jodi Picoult ‘In her remarkable new novel, Alice Hoffman ... Unknown localization key: "more"

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Selling Your Startup - Alejandro Cremades

Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you’ll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their feesPreparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirersHow to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.

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Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success - Carter Reum, Courtney Reum

_____________An indispensable guide to starting your business from scratch_____________Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail. Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.Praise for Shortcut Your Startup‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS‘In Shortcut Your Startup, ... Unknown localization key: "more"

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Big Billion Startup - Mihir Dalal

WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE & THE CK PRAHALAD BEST BUSINESS BOOK AWARD The definitive account of India's biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India's biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its 'customer obsession'. As the startup's reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders' control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart's auction involved some of the corporate world's biggest names, from Jeff Bezos, Satya Nadella, Sundar ... Unknown localization key: "more"

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The $5K Startup - Jason R. Rich

Start a Real Business—Even If You’re Broke, Busy, or Burnt OutYou don’t need a trust fund, tech idea, or business degree to become your own boss. You need a plan—and less than $5,000.The $5K Startup is the ultimate playbook for launching a legit business on a shoestring budget. Whether you’re a 9-to-5 escape artist, a side hustle dreamer, or someone who''s simply done waiting for permission, this book shows you how to get started now—without debt, burnout, or second-guessing. Inside, you’ll learn how to:Find the right business idea for your lifestyle, skills, and goalsSet up legally, professionally, and affordablyBuild a brand that attracts the right peopleMarket on a budget and get your first paying customersAvoid common startup mistakes that waste time and moneyWith 30+ business ideas, budget breakdowns, startup checklists, and advice you can actually use, this is a guide for real people starting real businesses—with real lives and limited funds.If you’re ready to build something for yourself but don’t know where to start, The $5K Startup is your next best move.

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The Case Against Reality - Donald D. Hoffman

SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019''One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us'' Steven Pinker ''Is reality virtual? It''s a question made even more interesting by this book'' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman''s own influential research, as well as evolutionary biology, game ... Unknown localization key: "more"

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The Lean Startup - Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION''The Lean Startup changes everything.'' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that''s being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You''ll learn how to test your vision continuously, adapting and adjusting before it''s too late.With over a million copies sold across the globe, now is your time to think Lean.

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The Startup Way - Eric Ries

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

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The Sweaty Startup - Nick Huber

Real-life, hard-won wisdom on how to start, run and grow a successful business, from the founder of The Sweaty Startup.If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring ... Unknown localization key: "more"

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Startup Story - Martin Warner

An instant USA Today bestseller. A founder's wild memoir of startup success, told from hot tub inception to $50 million exit with the humor of a comic and the perspective of an educator. In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere 17 months. It’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO’s seat, giving the feel of what it’s really like to steer a company around the toughest of tracks and come out with a massive payday. A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit. Along the way, readers ... Unknown localization key: "more"

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Emotion by Design - Greg Hoffman

'The marketing genius behind Nike . . .Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . .I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . .Hoffman draws on a lifetime of experience at Nike to reveal how any team ... Unknown localization key: "more"

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STILL - Mary Jo Hoffman

The astonishing culmination of the artist-author’s decade-plus project to capture beauty, commemorate place, and see the world more fully Every day (every single day) for over a decade, Mary Jo Hoffman has made a photograph of found nature – no subject too small or too ordinary. For Hoffman, a former aeronautical engineer, this daily ritual cracked open profound revelations about the connectedness of all things, the importance of place, and her own life. This book shares a selection of the breathtaking photographs from Hoffman’s enormous archive, accompanied by perceptive, deeply felt, and oftentimes humorous essays illuminating the insights gained through this daily creative practice. STILL features 275 of the most stunning photographs the author-artist has accumulated over thousands of consecutive days of daily shooting – a true feast for the senses.

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The Rules of Magic - Alice Hoffman

Everyone needs a little magic in their lives... The Rules of Magic is the long-awaited prequel to Practical Magic, and a New York Times bestseller and Reese Witherspoon's Book Club pick! In this sparkling prequel we meet the Aunts from Practical Magic, sisters Frances and Jet and Vincent, their brother. From the beginning their mother Susanna knew they were unique: Franny with her skin as pale as milk and blood red hair, who could commune with birds; Jet as shy as she is beautiful, who knows what others are thinking, and Vincent so charismatic that he was built for trouble. Susanna needed to set some rules of magic: no walking in the moonlight, no red shoes, no wearing black, no cats, no crows, no candles and certainly, absolutely, no books about magic… But the Owens siblings are desperate to uncover who they really are. Each heads down a life-altering course, filled with secrets and truths, devastation and joy, and magic and love. Despite the warning handed down through the family for centuries – Know that for our family, love is a curse – they will all strive to break the rules and find true love.***A perfect read for crisp autumn ... Unknown localization key: "more"

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Superagency - Reid Hoffman, Greg Beato

Instant New York Times and USA Today Bestseller. Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider’s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities. "An essential companion." — Fei-Fei Li "An important read." —Bill Gates "Brilliant mind. Compassionate heart. Bold ideas…Read this book!” —Van Jones "Refreshingly optimistic and welcome perspective." — Ariana Huffington "A fascinating and insightful book." —Yuval Noah Harari As taught at UPenn''s Wharton and Stanford.Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer''s and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals. Hoffman and co-author, tech and culture writer Greg Beato envision a world where these possibilities, and many more, become a reality. Superagency challenges conventional fears, inviting us to view the future through a lens of opportunity, rather than fear. It’s a ... Unknown localization key: "more"

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The Beating of his Wings - Paul Hoffman

The Beating of his Wings by Paul Hoffman is the final instalment in his epic Cale and the Sanctuary of Redeemers series. The Beating of his Wings is the third and final instalment in the epic Paul Hoffman trilogy following Cale and the Sanctuary of the Redeemers. Following The Left Hand of God and The Last Four Things, this climatic ending will bring this sensational narrative to a close, and finally the fate of the angel of death will be revealed.Imagine if Phillip Pullman''s His Dark Materials met Umberto Eco''s Name of the Rose. Fans of epic heroic fiction will love this series.Praise for Paul Hoffman:''This book gripped me from the first chapter and then dropped me days later, dazed and grinning to myself'' Conn Iggulden''Tremendous momentum'' Daily Telegraph''A cult classic . . .'' Daily Express

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The Left Hand of God - Paul Hoffman

The Left Hand of God by Paul Hoffman is the gripping first instalment in a remarkable trilogy."Listen. The Sanctuary of the Redeemers on Shotover Scarp is named after a damned lie for there is no redemption that goes on there and less sanctuary."The Sanctuary of the Redeemers is a vast and desolate place - a place without joy or hope. Most of its occupants were taken there as boys and for years have endured the brutal regime of the Lord Redeemers whose cruelty and violence have one singular purpose - to serve in the name of the One True Faith.In one of the Sanctuary''s vast and twisting maze of corridors stands a boy. He is perhaps fourteen or fifteen years old - he is not sure and neither is anyone else. He has long-forgotten his real name, but now they call him Thomas Cale. He is strange and secretive, witty and charming, violent and profoundly bloody-minded. He is so used to the cruelty that he seems immune, but soon he will open the wrong door at the wrong time and witness an act so terrible that he will have to leave this place, or die.His only hope of survival is ... Unknown localization key: "more"

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The Last Four Things - Paul Hoffman

The Last Four Things is the second in Paul Hoffman''s remarkable series.Death, Judgement, Heaven and HellThese are the Last Four Things Now there are FiveMeet Thomas CaleReturning to the Sanctuary of the Redeemers, Thomas Cale is told by the Lord Militant that the destruction of mankind is necessary; the only way to undo God''s greatest mistake.Cale seemingly accepts his role in the ending of the world: fate has painted him as the Left Hand of God, the Angel of Death. Absolute power is within his grasp, the terrifying zeal and military might of the Redeemers a weapon for him to handle as simply as he once used a knife.But perhaps not even the grim power that the Redeemers hold over Cale is enough - the boy who turns from love to poisonous hatred in a heartbeat, the boy who switches between kindness and sheer violence in the blink of an eye. The annihilation that the Redeemers seek may well be in Cale''s hands - but his soul is far stranger than they could ever know.The Last Four Things follows on from The Left Hand of God. It is the second instalment in a gripping trilogy by Paul Hoffman. Imagine if ... Unknown localization key: "more"

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Red Teaming - Bryce G. Hoffman

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITIONDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don''t get left behind.Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. Red teaming features in the decision-making processes of today''s most successful companies, from Amazon and ... Unknown localization key: "more"

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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (0670921602)

Kniha - autor Eric Ries, 320 stran, anglicky, brožovaná bez přebalu matná Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

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Startup za pakatel (978-80-87270-59-2)

Elektronická kniha - autor Chris Guillebeau, 308 stran V knize Startup za pakatel Chris Guillebeau ukazuje, jak je možné vést svobodný, dobrodružný, smysluplný a účelný život – a navíc si i slušně vydělat. Sám je živým příkladem úspěchu svých poznatků – své zkušenosti z cestování a Frequent Flyer programu dokázal proměnit ve fungující byznys. Na svých cestách potkal bezpočet lidí, kteří stejně jako on vybudovali firmy s vysokým ziskem na základě více než skromné investice (často poté, co ztratili zaměstnání).Objevte způsob, jak pracovat na sebe a živit se tím, co vás bavíBez nadsázky – tato kniha je doslova učebnicí malého podnikání. Autor díky důkladné analýze 1500 úspěšných malých podnikatelských projektů přináší čerstvý pohled na to, jak s minimálními náklady a tedy i riziky začít svůj vlastní mikrobyznys. V knize Startup za pakatel Chris Guillebeau ukazuje, jak je možné vést svobodný, dobrodružný, smysluplný a účelný život – a navíc si i slušně vydělat. Sám...

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Bad Blood: Secrets and Lies in a Silicon Valley Startup (0593081641)

Kniha - autor John Carreyrou, 352 stran, anglicky, brožovaná bez přebalu matná The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. In Bad Blood, John Carreyrou tells the riveting story of the biggest corporate fraud...

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Startup Myths and Models - Virk Rizwan

In this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Startup Myths and Models is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure.

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The Sweaty Startup - Nick Huber

Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.

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Blitzscaling - Reid Hoffman, Chris Yeh

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

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Every Man a Menace - Patrick Hoffman

Patrick Hoffman burst onto the crime fiction scene with The White Van, a captivating thriller set in the back streets of San Francisco, which was named a Wall Street Journal best mystery of the year and was shortlisted for the CWA Ian Fleming Steel Dagger Award. Hoffman returns with Every Man a Menace, the inside story of an increasingly ruthless ecstasy-smuggling ring.San Francisco is about to receive the biggest delivery of MDMA to hit the West Coast in years. Raymond Gaspar, just out of prison, is sent to the city by his boss - still locked up on the inside - to check in on the increasingly erratic dealer expected to take care of distribution. In Miami, meanwhile, the man responsible for shipping the drugs from Southeast Asia to the Bay Area has just met the girl of his dreams - a woman who can''t seem to keep her story straight. And thousands of miles away, in Bangkok, someone farther up the supply chain, a former conscript of the Israeli army, is about to make a phonecall that will put all their lives at risk.Stretching from the Golden Triangle of Southeast Asia to the Golden Gate of San Francisco, Every ... Unknown localization key: "more"

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Masters of Scale - Reid Hoffman, Deron Triff, June Cohen

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn''t talent, network or strategy. It''s an entrepreneurial mindset - and that mindset can be cultivated.Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale''s executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world''s most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century.Through vivid storytelling and straightforward ... Unknown localization key: "more"

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The Infernal Desire Machines of Doctor Hoffman - Angela Carter

Desiderio, an employee of the city under a bizarre reality attack from Doctor Hoffman''s mysterious machines, has fallen in love with Albertina, the Doctor''s daughter. But Albertina, a beautiful woman made of glass, seems only to appear to him in his dreams. Meeting on his adventures a host of cannibals, centaurs and acrobats, Desiderio must battle against unreality and the warping of time and space to be with her, as the Doctor reduces Desiderio''s city to a chaotic state of emergency - one ridden with madness, crime and sexual excess.A satirical tale of magic and sex, The Infernal Desire Machines of Doctor Hoffman is a dazzling quest for truth, love and identity.

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The Start-up of You - Reid Hoffman, Ben Casnocha

The New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition.____________________________________________________''I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.'' Jack Dorsay, co-founder of TwitterCo-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the ''start-up of you''.Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.___________________________________________________________''Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows ... Unknown localization key: "more"

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Hidden Games - Hoffman Moshe, Erez Yoeli

''Packed with fresh and clear insights that will change the way you think about the world'' Uri Gneezy''One of those books that you pick up and then can''t put down'' Steve Stewart-Williams''This is a book I will come back to again and again'' Nichola RaihaniHow game theory - the ultimate theory of rationality - explains irrational behaviour.In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.Fun and powerfully insightful, Hidden Games is an eye-opening argument for using game theory to explain all the irrational things we think, feel, and do and will change how you think forever.

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On Czeslaw Milosz - Eva Hoffman

A compelling personal introduction to the life and work of Nobel Prize–winning writer Czeslaw Milosz from his fellow Polish exile and acclaimed writer Eva HoffmanCzeslaw Milosz (1911–2004) was a giant of twentieth-century literature, not least because he lived through and wrote about many of the most extreme events of that extreme century, from the world wars and the Holocaust to the Cold War. Over a seven-decade career, he produced an important body of poetry, fiction, and nonfiction, including classics such as The Captive Mind, a reflection on the hypnotic power of ideology, and Native Realm, a memoir. In this book, Eva Hoffman, like Milosz a Polish-born writer who immigrated to the West, presents an eloquent personal portrait of the life and work of her illustrious fellow exile. Milosz experienced the horrors of World War II in Warsaw—the very epicenter of the inferno—and witnessed the unfolding of the Holocaust from up close. After the war, he lived as a permanent exile—from Poland, communism, and mainstream American culture. Hoffman explores how exile, historical disasters, and Milosz’s origins in Eastern Europe shaped his vision, and she occasionally compares her own postwar trajectory with Milosz’s to show how the question of “the Other Europe” ... Unknown localization key: "more"

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Mississippi Notebook - Nicholas von Hoffman

In the summer of 1964, Mississippi became a flashpoint for the civil rights movement during Freedom Summer—a season marked by courage, terror, and relentless struggle. Chicago Daily News reporter Nicholas von Hoffman journeyed deep into the heart of the state to capture the unvarnished reality of life in Mississippi during this pivotal moment. Over ten tense weeks and 6,000 miles, von Hoffman bore witness to the Delta’s heat, the piney hills’ quiet, and the Gulf’s restlessness, documenting the complex and volatile relationships between white and Black Mississippians. His reporting reveals a state caught between its violent past and a potential for change, illuminating the ordinary lives and extraordinary bravery of those who stood on the front lines of justice. Now, over sixty years later, Mississippi Notebook endures as a vital document of a transformative period in American history. This edition features a new introduction by civil rights scholar Charles W. McKinney Jr., who contextualizes von Hoffman’s sharp and poignant observations as a powerful counter to oversimplified narratives about Freedom Summer. Mississippi Notebook reminds us of the enduring importance of movements powered by collective courage and the necessity of confronting the forces of fear and bigotry to achieve lasting change.

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Steven Spielberg - Sanchez Vegara Maria Isabel

Director, writer, editor, producer . . . Steven Spielberg is the person behind some of the most celebrated films ever made. Little People, BIG DREAMS Steven Spielberg is an empowering testament to believing in yourself and following your childhood dream.Little Steven was six when he first went to the cinema. Although he didn''t understand the story, he was captivated by the beauty of the moving pictures on screen. Soon after, he picked up his Dad''s film camera and began experimenting. By his teens he was making short films – carefully crafting every part of the process, from writing the scripts to directing the shots. Filmmaking was a refuge for Steven, who faced bullying and anti semitism at school. With his camera, editing machine and notebook he could create a world he felt safe in. As he grew, he found somewhere else he felt at home: Universal studios. He first visited the company''s lot during a studio tour, and was later hired after impressing executives with a short films. Within a few years, Steven went from making TV movies to cinematic blockbusters. Audiences fell in love with his heartwarming adventures, like ET and Jurassic Park, and were deeply moved by his ... Unknown localization key: "more"

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Steven Seagal kolekce (9 DVD)

DVD kolekce Steven Seagal obsahuje filmy: Nico, Těžko ho zabít, Nemilosrdná spravedlnost, Přepadení v Pacifiku, Přepadení 2: Temné území, Glimmer Man, Tajný agent Jack T., Lovec policajtů. Český dabing. Nico (DVD) Chicagský policajt Nico Toscani (Steven Seagal) je na stopě něčeho velkého. Podezřelí, zadržení při policejním protidrogovém zátahu, jsou propuštěni a Nico sám musí odevzdat policejní odznak. Možná, že ho postavili mimo službu – v akci mu ale zabránit nemohou. Pro Stevena Seagala je Nico senzačním filmovým debutem, který ho katapultoval přímo mezi největší akční hvězdy a vyslal ho po stopách bývalých agentů CIA, kteří pašují drogy... a plánují politický atentát. Jak se Nico a jeho partnerka Jax (Pam Grier) blíží k psychopatickému gangsterskému bossovi (Henry Silva), rozpoutává režisér Andrew Davis (Uprchlík) nad celým Chicagem doslova akční smršť. Těžko ho zabít (DVD) Agent Mason Storm (Steven Seagal) odhalil spojení vysoce postavených politiků s mafií. Protože se nechtěl nechat zastavit v boji proti korupci, zločinci připravili krutou pomstu - skupina vrahů přepadla jeho rodinu a Masonova manželka je zastřelena. Také agenta považují za mrtvého. Mason Storm však žije. Bude trvat velmi dlouho, než se pustí do hledání vrahů. Potom už jej však nic nezastavíDetektiv Mason Storm pořídí usvědčující videozáznam schůzky neznámého ... Unknown localization key: "more"

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The Ghost Map - Steven Johnson

From the bestselling author of Everything Bad is Good For You, Steven Johnson''s The Ghost Map vividly recreates Victorian London to show how huge populations live together, how cities can kill - and how they can save us. Steven Johnson is one of today''s most exciting writers about popular culture, urban living and new technology. In The Ghost Map he tells the story of the terrifying cholera epidemic that engulfed London in 1854, and the two unlikely heroes - anesthetist Doctor John Snow and affable clergyman Reverend Henry Whitehead - who defeated the disease through a combination of local knowledge, scientific research and map-making. In telling their extraordinary story, Steven Johnson also explores a whole world of ideas and connections, from urban terror to microbes, ecosystems to the Great Stink, cultural phenomena to street life. ''A wonderful book'' Mail on Sunday ''A thumping page-turner'' Daily Telegraph ''Enthralling ... vivid and gripping'' New Statesman ''Exhilarating'' Spectator ''It is a rattling scientific mystery, but in the hands of Steven Johnson it becomes something much richer ... a vast, interconnected picture about urban and bacterial life ... it is difficult to do justice to the exuberance of Johnson''s ideas'' Scotland on Sunday Steven ... Unknown localization key: "more"

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The Diary of a CEO - Steven Bartlett

Steven Bartlett is an Entrepreneur, speaker, investor, author and the host of UK's No.1 podcast ‘The Diary of a CEO’ - an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers.Steven is an accomplished investor in the health and wellness space with notable investments including Huel - UK’s fastest growing e-commerce company internationally, and Zoe - the personalised nutrition programme created by the world’s top scientists. Previous investments include The Healing Company, atai Life Sciences, Alto Neuroscience and AbCellera. Steven's other investments focus on blockchain technologies, biotech, space, Web 3 and social media.Known for his innovative and disruptive approach to social media marketing, Steven co-founded Flight Story – a marketing and communications company that works with leading brands. He has also launched his own private equity fund, Flight Fund, to accelerate the next generation of European unicorns.Steven co-founded thirdweb - a software platform, backed by Shopify and Coinbase, that makes it easy to build web3 applications.

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Surviving the Wild - Joshua Enyart

The Ultimate Wilderness Survival Guide “If you are serious about survival, this book is required reading.” ―Alan Kay, winner of Alone season 1 (History Channel) and coauthor of Decline and Decay: Strategies for Surviving the Coming Unpleasantness #1 Bestseller in Caving & Spelunking and Hiking & Camping Instructional Former Special Forces Operator and Instructor Joshua Enyart provides essential skills and a step-by-step wilderness survival strategy in his debut bushcraft book, Surviving the Wild. A bushcraft survival and field guide. If you found yourself suddenly thrust into the wild without any modern conveniences like electricity, running water, wi-fi, or Google—would you know what to do? In a pandemic induced post-apocalypse, do you know what your first priority should be? If your caving, camping, or hiking adventure goes haywire, how would you ensure your survival? Written by a former Army Ranger and Green Beret, this survival book provides crucial information alongside a logical, systems-based approach to survival and preparedness. Navigation, tools, first aid, and other survival strategies for the outdoors. Consider this your essential survival guidebook to making it in the wild. With it you’ll learn how to outmaneuver immediate threats, find shelter and nutrition, and navigate to where you want to ... Unknown localization key: "more"

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Surviving the Future - David Fleming, Shaun Chamberlin

Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of four hundred and four interlinked dictionary entries, inviting readers to choose their own path through its radical vision.Recognizing that Lean Logic’s sheer size and unusual structure can be daunting, Fleming’s long-time collaborator Shaun Chamberlin has selected and edited one of these potential narratives to create Surviving the Future. The content, rare insights, and uniquely enjoyable writing style remain Fleming’s, but are presented here at a more accessible paperback-length and in conventional read-it-front-to-back format.The subtitle—Culture, Carnival and Capital in the Aftermath of the Market Economy—hints at Fleming’s vision. He believed that the market economy will not survive its inherent flaws beyond the early decades of this century, and that its failure will bring great challenges, but he did not dwell on this: “We know what we need to do. We need to build the sequel, to draw on inspiration which has lain dormant, like the seed beneath the snow.”Surviving the Future lays out a compelling and powerfully different new economics for a post-growth world. One that relies not ... Unknown localization key: "more"

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My Appetite for Destruction - Steven Adler

From original Guns N’ Roses drummer Steven Adler comes a tale of sex, drugs, excess, hairspray and and intense 20-year struggle with addiction. Guns N' Roses is one of the world’s most successful rock bands, with estimated sales of 90 million albums worldwide. Steven Adler is the original drummer, with an infamous past of sex, drugs, and rock 'n roll that led to his removal from the band.And here, for the first time, Steven Adler tells it all. In My Appetite for Destruction, he reveals with wit and candour his personal struggles with drug addiction, including the financial ruin he faced after being kicked out of Guns N’ Roses and the health problems that almost claimed his life several times – two heart attacks, a suicide attempt, and a debilitating stroke, as well as an epic 20-year addiction to crack and heroin. Now clean and sober, Steven sets the record straight on his life and his time with Guns N' Roses, during the rise and collapse of one of the greatest rock bands of all time.

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The Sense of Style - Steven Pinker

Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st centuryWhat is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style.More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books. But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. A guide for the new millennium, writes Steven Pinker, has to be different.Drawing on the latest research in linguistics and cognitive science, Steven Pinker ... Unknown localization key: "more"

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