impossible to ignore creating memorable content to influence decisions carmen simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions - Carmen Simon

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today’s intentions into tomorrow’s actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science ... Unknown localization key: "more"

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The Content Strategy Toolkit - Meghan Casey

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what''s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you''ll face. In this practical and relevant guide, you''ll learn how to: Identify problems with your content and persuade your bosses it''s worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You''ll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It''s as simple as that. Meghan''s book ... Unknown localization key: "more"

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If I Betray These Words - Simon Talbot, Wendy Dean

Offering examples of how to make medicine better for the healers and those they serve, If I Betray These Words profiles clinicians across the country who are tough, resourceful, and resilient, but feel trapped between the patient-first values of their Hippocratic oath and the business imperatives of a broken healthcare system. Doctors face real risks when they stand up for their patients and their oath; they may lose their license, their livelihood, and for some, even their lives. There''s a growing sense, referred to as moral injury, that doctors have their hands tied - they know what patients need but can''t get it for them because of constraints imposed by healthcare systems run like big businesses. Workforce distress in healthcare-moral injury-was a crisis long before the COVID-19 pandemic, but COVID highlighted the vulnerabilities in our healthcare systems and made it impossible to ignore the distress, with 1 in 5 American healthcare workers leaving the profession since 2020, and up to 47% of U.S. healthcare workers now planning to leave their positions by 2025. If I Betray These Words confronts the threat and broken promises of moral injury - what it is; where it comes from; how it manifests; and who''s ... Unknown localization key: "more"

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The Long Way to a Small, Angry Planet (1473619815)

Román vypráví příběh Rosemary Harper, která se připojí k posádce lodi Wayfarer. Posádce je nabídnuta jedinečná příležitost vybudovat hyperspace tunel na vzdálenou planetu. V těsném prostoru vesmírné lodi se postupně odhalují tajemství jednotlivých členů posádky.

  • Brožovaná vazba s matným přebalem
  • Rozsah 432 stran pro ponoření se do příběhu
  • Originální anglický text pro autentický zážitek
  • Přístupná cena díky brožované verzi

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Allen Tony: There is No End - CD (060250734546)

Album 'There is No End' je poslední studiové dílo bubeníka Tonyho Allena, vydané posmrtně v roce 2021. Deska obsahuje 14 stop, které prezentují Allenův ikonický afrobeatový styl s hostujícími vokály. Fyzické CD nabízí kompletní stopový seznam včetně skladeb jako 'Stumbling Down', 'Cosmosis' nebo titulní 'There's No End'.

  • Poslední studiové album legendárního bubeníka Tonyho Allena
  • Datum vydání 2021 - čerstvý materiál pro sběratele
  • 14 autentických stop zachycujících Allenův charakteristický afrobeatový styl
  • Kvalitní zvukové zpracování na fyzickém nosiči CD

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To Love Jason Thorn - Ella Maise

Your childhood crush turned movie star. Now set to play the leading role in a book he doesn't know you wrote about him.Jason Thorn is a name everyone recognises. A famous actor with the big house, nice car and the bad boy reputation to match. But Olive knows him as her brother's childhood friend and the boy who broke her heart.But years later, he should be easy to avoid even if he's impossible to ignore. That is until Olive's first novel suddenly becomes a bestseller and the film rights get sold to the highest bidder. In an instant, she's sitting across the table from a team of executives and Jason Thorn himself.Jason hasn't long re-entered her life before she finds himself being whisked around in his car and - inexplicably - being talked into a fake dating plot to restore his damaged reputation.

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From Third World to First - Lee Kuan Yew

Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world''s number one airline, best airport, and busiest port of trade, but also the world''s fourth–highest per capita real income? The story of that transformation is told here by Singapore''s charismatic, controversial founding father, Lee Kuan Yew. Rising from a legacy of divisive colonialism, the devastation of the Second World War, and general poverty and disorder following the withdrawal of foreign forces, Singapore now is hailed as a city of the future. This miraculous history is dramatically recounted by the man who not only lived through it all but who fearlessly forged ahead and brought about most of these changes. Delving deep into his own meticulous notes, as well as previously unpublished government papers and official records, Lee details the extraordinary efforts it took for an island city–state in Southeast Asia to survive at that time. Lee explains how he and his cabinet colleagues finished off the communist threat to the fledgling state''s security and began the arduous process of nation building: forging basic ... Unknown localization key: "more"

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Shout Out To My Ex - Sandy Barker

‘The Devil wears Prada meets Emily in Paris ... a fabulously original romcom, full of humour’ Julie CaplinThis gorgeous Parisien rom com can be read as a STANDALONEFashion designer Elle Bliss is unlucky in love. She's still hung up on her first love, Leo, who ended things abruptly, then mysteriously disappeared – and a decade on, no one else can measure up. But Elle's all-time dream of showing in Paris Fashion Week is about to become a reality, and she has no time to dwell on her dismal love life. That is until Leo – now going by Lorenzo – comes back into her life. An up-and-coming shoe designer, ‘Lorenzo’ is nothing like the man she fell in love with. Rude, brash and with an ego the size of Paris, he’s too caught up in his own celebrity. But as they constantly cross paths in the city of love, Elle begins to question how much of 'Lorenzo' is an act – a persona for the cameras. Because deep down, she can see glimpses of the man he was, and feelings from all those years ago become impossible to ignore…Join Elle in the most romantic city in the world in this ... Unknown localization key: "more"

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Shout Out To My Ex - Sandy Barker

‘The Devil wears Prada meets Emily in Paris ... a fabulously original romcom, full of humour’ Julie CaplinThis gorgeous Parisien rom com can be read as a STANDALONEFashion designer Elle Bliss is unlucky in love. She's still hung up on her first love, Leo, who ended things abruptly, then mysteriously disappeared – and a decade on, no one else can measure up. But Elle's all-time dream of showing in Paris Fashion Week is about to become a reality, and she has no time to dwell on her dismal love life. That is until Leo – now going by Lorenzo – comes back into her life. An up-and-coming shoe designer, ‘Lorenzo’ is nothing like the man she fell in love with. Rude, brash and with an ego the size of Paris, he’s too caught up in his own celebrity. But as they constantly cross paths in the city of love, Elle begins to question how much of 'Lorenzo' is an act – a persona for the cameras. Because deep down, she can see glimpses of the man he was, and feelings from all those years ago become impossible to ignore…Join Elle in the most romantic city in the world in this ... Unknown localization key: "more"

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Warning to the West - Aleksandr Solzhenitsyn

‘Can one part of humanity learn from the bitter experience of another or can it not? Is it possible or impossible to warn someone of danger...to assess soberly the worldwide menace that threatens to swallow the whole world?I was swallowed myself. I have been in the dragon’s belly, in its red-hot innards. It was unable to digest me and threw me up. I have come to you as a witness to what it is like there, in the dragon’s belly’During 1975 and 1976, Nobel Prize-winner Aleksandr Solzhenitsyn embarked on a series of speeches across America and Britain that would shock and scandalise both countries. His message: the West was veering towards moral and spiritual bankruptcy, and with it the world’s one hope against tyranny and totalitarianism.From Solzhenitsyn’s warnings about the allure of communism, to his rebuke that the West should not abandon its age-old concepts of ‘good’ and ‘evil’, the speeches collected in Warning to the West provide insight into Solzhenitsyn’s uncompromising moral vision. Read today, their message remains as powerfully urgent as when Solzhenitsyn first delivered them.

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Parenting Advice to Ignore in Art and Life - Tersigni Nicole

From the author of the hit Men to Avoid in Art and Life and Friends to Keep in Art and Life comes a collection of all-too-familiar unsolicited advice parents receive on the daily.From in-laws and other parents to complete strangers and even your own kids—when it comes to parenting, everyone's a critic. Against the classic backdrop of fine art, bestselling author Nicole Tersigni's Parenting Advice to Ignore in Art and Life pokes fun at the many "experts" who think they know more than you about your own children. Utterly (and unfortunately) relatable and hilarious as ever, Tersigni's spot-on captions provide a much-needed laugh for anyone who has had the pleasure of parenting and the pain of having a stranger tell you to put a hat on your baby. BESTSELLING AUTHOR: Nicole Tersigni broke the Internet with her first book, the hit success Men to Avoid in Art and Life based on her hysterical Twitter feed. After following up with the whip-smart celebration of female friendships, Friends to Keep in Art and Life, Tersigni is back with a parenting humor book like no other! A HILARIOUS GIFT FOR MOMS & DADS: Whether gifting for expecting parents, new parents, or experienced parents ... Unknown localization key: "more"

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The Art of the Impossible - Andrew Reid, Simon Carr

This unique book details the wild ride of a fledgling political party as it heads from triumph in the Euro elections to disaster in the general election six months later. This inside story of how it happened may serve as a manual of how to - and occasionally how not to - do it.

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Momentous Decisions - Brian D. Muller

Achieve success in every area of your life After losing his wife to pancreatic cancer in 2017, author Brian Muller forced himself to reevaluate his entire life. He came to realize that there was but one question that every person should be asking themselves every day: “What are you going to do right now to make the time you have left count?” In Momentous Decisions: 7 Steps to Better Health, More Wealth and a Richer Life, Certified Health and Life Coach and veteran financial planner Brian Muller delivers a deeply insightful and practical exploration of how to use your present circumstances to become stronger and better. You'll learn how to lead a richer and more fulfilling life through the author's seven essential steps that help you make better wealth management and healthcare decisions. Through the M.A.D.E. Life framework, you'll discover how to create more meaning, accomplish your most important goals without sacrificing your relationships, make a difference in the lives of others, and create more joyful and memorable experiences. From smart investing decisions to disciplined lifestyle choices, Momentous Decisions is a book about how to make those few big decisions that really matter for you and your family. Inside the ... Unknown localization key: "more"

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How to Win Friends and Influence People for Girls - Donna Dale Carnegie

It''s all about making friends! The teenage years can be tricky - especially if you''re a girl. Let''s face it, girls deal with pressures and dilemmas that boys couldn''t even dream of, let alone handle! In this indispensable guide teenage girls will learn the most powerful ways to influence others, defuse arguments, admit mistakes and make self-defining choices.Donna Dale Carnegie, daughter of the motivational author and teacher Dale Carnegie, offers concrete advice for girls on topics such as:- peer pressure- gossip- popularity- maintaining friendships with boys- commitment issues- break-upsCarnegie also provides solid advice for older teenagers beginning to explore their influence in the adult world, such as driving and handling interviews.Full of fun quizzes, ''reality check'' sections and real life examples, How to Win Friends and Influence People for Girls offers every teenage girl candid, insightful and timely advice on making friends and being a good friend.

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Carmen and Other Stories - Prosper Mérimée

Carmen, Mérimée''s classic tale of passion and power, provided the inspiration for one of the world''s most enduringly popular operas, and numerous films. Like Carmen, the other stories in this book, including Mateo Falcone, The Etruscan Vase, and The Venus of Ille, explore the clash of primitive and civilized values. This is the only selection of Mérimée''s short stories available ABOUT THE SERIES: For over 100 years Oxford World''s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford''s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

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New Family Required - Carmen Reidová

The laugh-out-loud, uplifting read from the bestselling author of Worn Out Wife Seeks New LifeSasha Greenhope has a very lovely life. Her marriage is solid, her only daughter is delightful, and the family business is going full steam ahead. The only blip on the horizon is the upcoming family reunion for her parents 40th wedding anniversary at Chadwell House – the family pile. Sasha just does not fit with her rich family. Her French mother, Delphine thinks everything Sasha does is a faux pas.. And siblings, Adele and Beau, are clearly the favourites, leaving Sasha surplus to requirementsSo when Sasha’s husband Ben takes this exact moment to reveal that they are about to go bankrupt, Sasha wants to be anywhere but stuck in a lavish marquee!Swallowing her pride, and a whole bottle of fizz, Sasha determines to ask her family for help – and maybe even a loan – only to discover that her parents and siblings are all keeping secrets of their own!Family secrets, warring siblings and a disastrous reunion… what could possibly go right?!Another brilliant laugh-out-loud emotional read, perfect for fans of Fiona Gibson, Tracy Bloom and Sophie Ranald!Praise for Carmen Reid:'Escapist summer reading at its best' Jill ... Unknown localization key: "more"

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The Train to Impossible Places - P.G. Bell

When Suzy hears a strange noise in the middle of the night, she creeps downstairs to find a train roaring through her house. But this is no ordinary train. This is the magical delivery express for the Union of Impossible Places. Whisked on board by a troll-boy, Suzy's world is turned upside down when she's asked to deliver a cursed package to a fearsome sorceress. And quite suddenly, Suzy realizes the fate of the Impossible Places is in her hands...

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The Impossible Thing - Bauer Belinda

From the Sunday Times bestselling author of Snap, and two-time winner of the CWA Crime Novel of the Year...Loved by readers... discover this gripping, entertaining crime caper about a hungry young girl, an impossible discovery, and a crime that remained unsolved for one hundred years.Until now.*****‘A unique crime novel that is both moving and funny . . . highly recommend’ 5-STAR reader review‘A perfect crime caper'' Woman & Home''[The] most ingenious of crime writers . . . A funny, moving and beautifully written tale'' The Guardian******SPECIAL HARDBACK LIMITED EDITION – AVAILABLE WHILE STOCKS LAST*It was the most daring crime of the century . . .1926. On the towering cliffs of Yorkshire, men are lowered on ropes to steal the eggs of the sea birds who nest there. The most beautiful are sold for large sums. But when small and hungry Celie Sheppard finds an ''impossible'' red egg, it will forever alter the course of her life - and the lives of others.One hundred years later in a remote cottage in Wales, Patrick Fort discovers his friend, Nick, and his mother tied up and robbed. The only thing missing: a carved case containing an incredible scarlet egg. Doggedly attempting to retrieve ... Unknown localization key: "more"

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How to Win Friends and Influence People - Dale Carnegie

Dale Carnegie''s famous confidence-boosting bestseller has transformed the personal and professional lives of millions around the world. Now it''s been fully revised and updated for the next generation of leaders. This new edition of the most influential self-help book of the last century has been updated under the care of Dale''s daughter, Donna, introducing changes that keep the book fresh for today''s readers, with priceless material restored from the original 1936 text.One of the best-known motivational guides in history, Dale Carnegie''s ground-breaking publication has sold tens of millions of copies, been translated into almost every known written language and helped countless people succeed.Carnegie''s rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you:-How to communicate effectively-How to make people like you-How to increase your ability to get things done-How to get others to see your side-How to become a more effective leader-How to successfully navigate almost any social situation-And so much more!How to Win Friends and Influence People is a historic bestseller for one simple reason: its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become ... Unknown localization key: "more"

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Simon B. Rhymin'

A funny and heartwarming bounce-to-the-beat underdog story about a kid rapper whose rhymes bring his community together, “effectively conveying the transformative power of art” (Publishers Weekly, starred review), by America's favorite rapping teacher from Chicago. Eleven-year-old Simon Barnes dreams of becoming a world-famous rapper that everyone calls Notorious D.O.G. But for now, he's just a Chicago fifth grader who's small for his age and afraid to use his voice. Simon prefers to lay low at school and at home, even though he's constantly spitting rhymes in his head. But when his new teacher assigns the class an oral presentation on something that affects their community, Simon must face his fears. With some help from an unexpected ally and his neighborhood crew, will Simon gain the confidence to rap his way to an A and prove that one kid can make a difference in his 'hood? Dwayne Reed is a Chicago teacher, whose viral back-to-school music video "Welcome to the 4th Grade" took the internet by storm. His debut novel, Simon B. Rhymin' , inspires young readers everywhere to use their voices to create change within their communities. Perfect for!★ Black boy joy★ Rap, poetry, and music lovers★ Community reads★ ChicagoansREAD ... Unknown localization key: "more"

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The Impossible Thing - Bauer Belinda

From the Sunday Times bestselling author of Snap, and two-time winner of the CWA Crime Novel of the Year...Loved by readers... discover this gripping, entertaining crime caper about a hungry young girl, an impossible discovery, and a crime that remained unsolved for one hundred years.Until now.*****‘A unique crime novel that is both moving and funny . . . highly recommend’ 5-STAR reader review‘A perfect crime caper'' Woman & Home''[The] most ingenious of crime writers . . . A funny, moving and beautifully written tale'' The Guardian******SPECIAL HARDBACK LIMITED EDITION – AVAILABLE WHILE STOCKS LAST*It was the most daring crime of the century . . .1926. On the towering cliffs of Yorkshire, men are lowered on ropes to steal the eggs of the sea birds who nest there. The most beautiful are sold for large sums. But when small and hungry Celie Sheppard finds an ''impossible'' red egg, it will forever alter the course of her life - and the lives of others.One hundred years later in a remote cottage in Wales, Patrick Fort discovers his friend, Nick, and his mother tied up and robbed. The only thing missing: a carved case containing an incredible scarlet egg. Doggedly attempting to retrieve ... Unknown localization key: "more"

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How to Have Impossible Conversations - Peter Boghossian, James Lindsay

In our current political climate, it seems impossible to have a civil conversation with someone who has a different opinion. Dialogue is shut down when perspectives clash. Heated debates on Facebook and Twitter often lead to shaming, hindering any possibility of productive discourse. How to Have Impossible Conversations guides readers through the process of having effective, civil discussions about any divisive issues--not just religious faith but climate change, race, gender, poverty, immigration, and gun control. Coauthors Peter Boghossian and James Lindsay distinguish between two types of conversations: those that are oriented toward arriving at truth, and those that may require changing the beliefs of people who do not want their beliefs changed (interventions). They then guide readers through the straightforward, practical, conversational techniques necessary for every successful conversation, up to expert- and master-level techniques to deal with hardliners and extremists. With key principles like the "Seven Fundamentals Necessary for Good Conversations," this book is the manual everyone needs to foster connection and empathy with anyone.

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She Came to Stay - Simone de Beauvoirová

Written as an act of revenge against the 17 year-old who came between her and Jean-Paul Sartre, She Came to Stay is Simone de Beauvoir’s first novel – a lacerating study of a young, naive couple in love and the usurping woman who comes between them.‘It is impossible to talk about faithfulness and unfaithfulness where we are oncerned. You and I are simply one. Neither of us can be described without the other.’It was unthinkable that Pierre and Francoise should ever tire of each other. And yet, both talented and restless, they constantly feel the need for new sensations, new people. Because of this they bring the young, beautiful and irresponsible Xavière into their life who, determined to take Pierre for herself, drives a wedge between them, with unforeseeable, disastrous consequences…Published in 1943, ''She Came to Stay'' is Simone de Beauvoir''s first novel. Written as an act of revenge against the woman who nearly destroyed her now legendary, unorthodox relationship with the philosopher Jean-Paul Sartre, it fictionalises the events of 1935, when Sartre became infatuated with seventeen-year old Olga Bost, a pupil and devotee of de Beauvoir''s.Passionately eloquent, coolly and devastatingly ironic, ''She Came to Stay'' is one of the ... Unknown localization key: "more"

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Leader's Guide to Influence, The - Fiona Dent, Mike Brent

Shortlisted for the CMI Management Book of the Year 2011, Practical Manager Category The Leader’s Guide to Influence will show you how to step up your people skills and improve working relationships so you can get the business results you want. Combing the hugely popular areas of influence and leadership, this book will show you how to step up your interpersonal effectiveness by learning how to work more successfully with those around you, be they people you manage, colleagues, client or business partners. Through a combination of practical exercises, case studies and no-nonsense advice, this book shows you how to: Increase your confidence and impact. Communicate more effectively. Learn different tools, techniques and approaches when working with different types of people. Listen and question effectively. Develop rapport and empathy. Give better feedback. Deal with difficult situations and cope with conflict.

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Influence is Your Superpower - Zoe Chance

Get what you want without compromising who you are: the new rules of persuasion to influence others for goodWe''re all nice. In fact, we''re told we''re too nice and we have to change to succeed: ''Play the game!''; ''Beat them down!''; ''Toughen up!''. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the ''dark arts'' of persuasion by other less scrupulous individuals or institutions.Bold, entertaining ... Unknown localization key: "more"

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Content Strategy for the Web - Kristina Halvorson, Melissa Rach

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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How to Win Friends and Influence People - Dale Carnegie, Dr. Arthur R. Pell

Updated in 2022 for today’s readers, Dale Carnegie’s timeless bestseller How to Win Friends and Influence People is a classic that has improved and transformed the professional and personal and lives of millions.One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed. Originally published during the depths of the Great Depression—and equally valuable during booming economies or hard times—Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their professional and personal lives. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! Achieve your maximum potential with this updated version of a classic—a must-read for the 21st century.

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A Small State's Guide to Influence in World Politics - Tomáš Longa

A complete guide for how small states can be strikingly successful and influential--if they assess their situations and adapt their strategies.Small states are crucial actors in world politics. Yet, they have been relegated to a second tier of International Relations scholarship. In A Small State''s Guide to Influence in World Politics, Tom Long shows how small states can identify opportunities and shape effective strategies to achieve their foreign policy goals. To do so, Long puts small states'' relationships at the center of his approach. Although small states are defined by their position as materially weaker actors vis-a-vis large states, Long argues that this condition does not condemn them to impotence or irrelevance. Drawing on typological theory, Long builds an explanation of when and how small states might achieve their goals. The book assesses a global range of cases-both successes and failures-and offers a set of tools for scholars and policymakers to understand how varying international conditions shape small states'' opportunities for influence.

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HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivi

Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to:Make bold decisions that challenge the status quoSupport your decisions with diverse dataEvaluate risks and benefits with equal rigorCheck for faulty cause-and-effect reasoningTest your decisions with experimentsFoster and address constructive criticismDefeat indecisiveness with clear accountability

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How to Be a Refugee - Simon May

''A lyrical, fascinating, important book. More than just a family story, it is an essay on belonging, denying, pretending, self-deception and, at least for the main characters, survival.'' Literary Review''Simon May''s remarkable How to Be a Refugee is a memoir of family secrets with a ruminative twist, one that''s more interested in what we keep from ourselves than the ones we conceal from others.'' Irish TimesThe most familiar fate of Jews living in Hitler’s Germany is either emigration or deportation to concentration camps. But there was another, much rarer, side to Jewish life at that time: denial of your origin to the point where you manage to erase almost all consciousness of it. You refuse to believe that you are Jewish.How to Be a Refugee is Simon May’s gripping account of how three sisters – his mother and his two aunts – grappled with what they felt to be a lethal heritage. Their very different trajectories included conversion to Catholicism, marriage into the German aristocracy, securing ‘Aryan’ status with high-ranking help from inside Hitler’s regime, and engagement to a card-carrying Nazi. Even after his mother fled to London from Nazi Germany and Hitler had been defeated, her instinct for self-concealment ... Unknown localization key: "more"

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The Songs That Saved Us - Simon McDermott

An unforgettable tribute to the unbreakable bond between a father and sonWhen Simon McDermott first noticed his dad Ted’s sudden flares of temper and fits of forgetfulness, he couldn’t have guessed what lay ahead. Then came the devastating, inevitable diagnosis of Alzheimer’s. The dad Simon knew seemed to be drifting further away, and he had no idea how to reach him.Then, one day in the car, Simon hit play on Ted’s favourite song. And just like that, they were simply two mates driving around Blackburn, singing at the top of their lungs. That moment would change the course of their lives forever.Simon filmed their adventure, uploaded the video to YouTube and woke up to messages, tweets and his phone ringing off the hook. Their carpool karaoke had gone viral all the way across the globe.But a record deal, Pride of Britain Awards, over £130,000 raised for The Alzheimer’s Society and a Top 10 single later, Simon was still losing Ted. That’s when he made a decision. His Dad – the storyteller of his childhood and his best friend – couldn’t tell his own story, so Simon would tell it for him. This is that story.Full of poignant moments, the ups ... Unknown localization key: "more"

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Influence at Work - Steve J. Martin

''Outstanding...This book is superb.'' Robert B Cialdini, bestselling author of InfluenceTo be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

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Qualitative Content Analysis in Practice - Margrit Schreier

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through:- creating a coding frame- segmenting the material- trying out the coding frame- evaluating the trial coding - carrying out the main coding- what comes after qualitative content analysis- making use of software when conducting qualitative content analysis.Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis.Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

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Invisible Influence - Jonah Berger

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make – from what we buy, to the careers we choose, to what we eat. If you're like most people, you think your individual tastes and opinions drive your choices and behaviours. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behaviour has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviours because other people are doing them. We stop listening to a band because they go ... Unknown localization key: "more"

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Radiation Oncology Management Decisions - Dr. Carlos A., MD Perez, Tony J. C., MD Wang, K.S. Clifford, MD Chao

Selected as a Doody’s Core Title for 2025! Updated with details on the newest therapies and sporting a new full-color design, this latest edition of Radiation Oncology: Management Decisions continues to offer comprehensive guidance for residents as well as radiation oncologists already in professional practice. You’ll discover the latest treatment plans for numerous cancer sites and tumor types, including the mouth and sinus, gastrointestinal areas, lungs, bones, and blood. Concise, easy-to-read material you can use in a clinical setting immediately with patients! Combines comprehensive overviews of basic concepts with the latest radiologic treatment regimens for a wide variety of tumor types and cancer sites. Now in full color! Bursting with hundreds of illustrations, figures, and images to illuminate visually important and state-of-the-art techniques. Heavily bulleted content format and to-the-point writing style makes content easy to digest and use with patients quickly. Chapters that address tumor- or site-specific treatments cover screening, assessment, staging, therapeutic developments, and other key information. Features an up-to-date list of commonly prescribed drugs—streamlined for easier reading—and coverage of the latest pain management and palliative treatments. Enhance Your eBook Reading ExperienceRead directly on your preferred device(s), such as computer, tablet, or smartphone. Easily convert to audiobook, powering your ... Unknown localization key: "more"

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Convent Wisdom - Ana Garriga, Carmen Urbita

An infectiously edifying manual that mines the lives of sixteenth- and seventeenth-century nuns, offering advice for our modern age and proving one thing: no matter the century, nuns know best.When most of us think of nuns, we picture solemn shuffles down cloistered halls and hands clasped in prayer. But what about the nuns who erupted into jealous fights over makeup or crushed on their girlfriends? In reality, these women were no one-dimensional martyrs. Sixteenth- and seventeenth-century nuns were resourceful, rebellious and refreshingly relatable – and their lives hold surprising lessons for us today. Convent Wisdom is your guide to navigating the chaos of the modern world with help from history’s most fascinating nuns. Struggling with money? Saint Teresa and her fellow Carmelites have some divine budgeting hacks. Drowning in FOMO while scrolling through social media? Mary of Jesus of Ágreda’s miraculous ability to be in two places at once might teach you how to finally keep up. Lost in the digital dating pool? Benedetta Carlini’s treatise on the seven ways to spot a lesbian nun may offer unexpected insights. Blending rigorous research with pop culture and personal anecdotes throughout, best friends Ana Garriga and Carmen Urbita lift the veil on ... Unknown localization key: "more"

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The Psychology of Influence - Michael Vliek, Joop Pligt

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:When do arguments become persuasive?What influence do role models have?What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why?Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

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Oh Happy Day - Carmen Callil

''A triumphant family memoir'' Hallie Rubenhold''Powerfully told...an impressive work'' The Times''Gives a voice to the voiceless'' Australian Book ReviewIn this remarkable book, Carmen Callil discovers the story of her British ancestors, beginning with her great-great grandmother Sary Lacey, born in 1808, an impoverished stocking frame worker. Through detailed research, we follow Sary from slum to tenement and from pregnancy to pregnancy. We also meet George Conquest, a canal worker and the father of one of Sary''s children. George was sentenced - for a minor theft - to seven years'' transportation to Australia, where he faced the extraordinary brutality of convict life.But for George, as for so many disenfranchised British people like him, Australia turned out to be his Happy Day. He survived, prospered and eventually returned to England, where he met Sary again, after nearly thirty years. He brought her out to Australia, and they were never parted again.A miracle of research and fuelled by righteous anger, Oh Happy Day is a story of Empire, migration and the inequality and injustice of nineteenth-century England.''A remarkable tale...drawing chilling parallels to the inequalities of our times'' Observer

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Pandamonium! - Simon Williams

'Hilarious, heart-wrenching and packed with British music history.' - COLDPLAY A Virgin Radio Book of the Year It's a life-and-near-death story. But whose life? And whose near-death?As a one-time NME journalist, former Xfm radio presenter, toilet-circuit promoter and the founder of enduring homespun British record label Fierce Panda, Simon Williams has been at the cutting, cutting, cutting edge of all things 'indie' for over thirty years. During his tenure as managing director of Fierce Panda (a role he holds to this day), Simon was responsible for tripping over bands such as Coldplay, Keane, Placebo and countless other acts of independent hue - some of whom have gone on to achieve earth-shattering musical superstardom, while others have merely baffled the crowd at the Bull & Gate in north London on a wet Wednesday evening.Unfiltered and unflinching, Pandamonium! is the story of Simon's time at the indie coalface, filled with insider anecdotes to entertain music enthusiasts everywhere - from the origins of a bootlegged Oasis release to Chris Martin's delight at reaching number ninety-two in the charts. But it is also the story of how Simon tried to bring a premature end to proceedings, documenting in blunt, matter-of-fact detail his longstanding mental-health ... Unknown localization key: "more"

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Amplify Your Influence - Rene Rodriguez

Wall Street Journal, USA Today, and Publishers Weekly Bestseller Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. Amplify Your Influence shows leaders how to: Leverage various human motivators for positive outcomes and results Frame and communicate their ideas in a way that encourages engagement and gets an active response Intentionally choose a communication style based on their influence objective Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.Â

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ECG VT 4420 3in1 Simon tyčový bezsáčkový vysavač

Tyčový vysavač ECG VT 4420 3in1 Simon kombinuje funkce tyčového vysavače, ručního vysavače a mopu s vodní nádržkou. Je poháněn výkonnou Li-Ion baterií s dobou úklidu až 60 minut a využívá cyklónovou filtraci s omyvatelným filtrem. Součástí balení je motorizovaný kartáč, příslušenství pro všechny funkce a praktické prvky jako LED osvětlení.

  • 3v1 funkce: tyčový vysavač, ruční vysavač a funkce mopu s odnímatelnou vodní nádržkou
  • Dlouhá výdrž díky Li-Ion baterii s dobou úklidu až 60 minut na jedno nabití
  • Efektivní cyklónová filtrace s omyvatelným filtrem a bezsáčkovým systémem
  • Praktické vybavení včetně motorizovaného kartáče, LED osvětlení a sklopného držadla

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Physics of the Impossible - Michio Kaku

From cyborgs, starships, UFOs, aliens and antimatter to telepathy, invisibility, psychokinesis and precognition, Michio Kaku''s Physics of the Impossible is an exciting look at how science fiction could soon become science fact. Albert Einstein said, ''If at first an idea does not sound absurd, there is no hope for it.'' Physics of the Impossible shows how our most far-fetched ideas today - from Star Trek''s phasers and teleportation to time travel as envisioned by Back to the Future - are destined to become tomorrow''s reality. Michio Kaku, bestselling science author and one of the world''s most acclaimed physicists, looks at the technologies of the future and explains what''s just around the corner, what we might have to wait a few millennia to get our hands on and how surprisingly little of it is truly impossible. ''A brilliant, provocative, freewheeling tour around the exotic shores of physics'' Independent ''A rich compendium of jaw-dropping reality checks'' The Times ''One of the world''s most distinguished physicists ... takes the reader on a journey to the frontiers of science and beyond'' Guardian ''After reading Kaku''s boundless enthusiasm for the future, what you wouldn''t give for a real-life time machine to travel forwards and see ... Unknown localization key: "more"

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We All Want Impossible Things - Catherine Newman

Discover the powerful Richard & Judy Book Club Pick, perfect for fans of Nora Ephron and Sorrow and Bliss''Gorgeously tender and so deeply loving'' NUSSAIBAH YOUNIS, bestselling author of Fundamentally''Nora-Ephron-style wit...comforting, so funny, moving... one of my favourite books ever'' MARIAN KEYES''Newman writes loss and laughter in equally brilliant amounts.'' BONNIE GARMUS''Dazzling, heart-wrenching, snorty-hilarious... An utter joy to read'' RACHEL JOYCE_______Who knows you better than your best friend? Who knows your secrets, your fears, your desires, your strange imperfect self? Edi and Ash have been best friends for over forty years. Since childhood they have seen each other through life''s milestones: stealing vodka from their parents, REM concerts, marriages, infertility, children. As Ash notes, ''Edi''s memory is like the back-up hard drive for mine.''So when Edi is diagnosed with cancer, Ash''s world reshapes around the rhythms of Edi''s care, from making watermelon ice cubes and music therapy to snack smuggling and impromptu excursions into the frozen winter night.Because life is about squeezing the joy out of every moment and building a powerhouse of memories, about learning when to hold on, and when to let go.Deeply moving yet laugh-out-loud funny, We All Want Impossible Things is a jubilant celebration of life ... Unknown localization key: "more"

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Stop Lying to Yourself - Simon Gilham

These are the hard truths no one will tell you, but what you most need to hear.THE INSTANT SUNDAY TIMES BESTSELLERWherever you are in your life, if you do not feel like the happiest, most honest version of yourself, this book is for you. Stop making excuses for your partner’s behaviour, stop ignoring the ways your friend lets you down, stop selling yourself short at work. Start living a life that makes you happy.Simon Gilham has built a dedicated community of over 9 million people worldwide through his videos that tell you what you need to hear, even if it’s not what you want to hear. In Stop Lying to Yourself, for the first time, he brings all his most sought-after advice together with completely new quotes, prompts and practical self-help steps to create a straight-talking, inspirational handbook for us all.Read in one sitting or dip in and out, this book might sometimes feel challenging, but it will always feel empowering, so that you can finally make the positive change you deserve, today.Sunday Times Bestseller August 2024

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Key Person of Influence - Daniel Priestley

Every industry revolves around Key People of Influence.Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book. This book is your invitation to the inner circle of your industry.

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Impossible Monsters - Michael Taylor

Impossible Monsters is the captivating story of the discovery of the dinosaurs and how it upended our understanding of the origins of the world.‘An astonishing book about an extraordinary subject'' PETER FRANKOPAN''As thrilling as it is sweeping'' TOM HOLLAND''This book dazzles in its originality . . . a triumph’ SATHNAM SANGHERASHORTLISTED FOR THE DUFF COOPER PRIZE 2025In 1811, a twelve-year-old girl uncovered some strange-looking bones in Britain’s southern shoreline - and so sparked a crisis that would engulf science and religion for the next six decades. By its end, the literal reading of the Bible had been overturned, science had been liberated from religion and the secular age had begun. Impossible Monsters takes us into the lives and minds of the extraordinary men and women whose discovery of the dinosaurs revolutionised our understanding of the world, as well as those who resisted them and those, like Charles Darwin, who took great risks to construct a new account of the earth’s and mankind’s origins. It is the riveting story of a group of people who dared to think impossible things and then showed them to be true.‘Truly marvellous ... an intellectual thriller’ RICHARD HOLMES‘A stunning work ... of surprises and revelations’ ... Unknown localization key: "more"

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These Impossible Things - Salma El-Wardany

''Captures the fierceness of female friendship'' BETH O''LEARY | ''The essential book on sisterhood'' NIKITA GILLShortlisted for the Diverse Book Awards 2023 Three women. One life-changing friendship. One chance to stop it all falling apart . . . Jenna, Kees and Malak have been friends for years: the three of them together against the world. But when one night changes everything, they''re left adrift from one another as their lives take different paths.Encountering new milestones and heartbreaks without each other''s support feels increasingly difficult--in the wake of heartbreaks, marriages, new careers and new beginnings, they need each other more than ever. Will they be able to forgive each other in time?These Impossible Things tells the story of three British Muslim women reconciling love, loss, womanhood, faith and how we navigate the bumps in life that can feel impossible to overcome.READERS LOVE THESE IMPOSSIBLE THINGS ⭐⭐⭐⭐⭐ ''Absolutely loved it and couldn''t bear to put it down!''⭐⭐⭐⭐⭐ ''This book has left me speechless''⭐⭐⭐⭐⭐ ''A cross-cultural celebration of friendship, without being saccharine and clichéd''⭐⭐⭐⭐⭐ ''I genuinely do not know what I will read next because I wonder what else might make me feel as seen and understood as these pages''

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The Connell Guide To Shakespeare's Romeo and Juliet - Simon Palfrey

Romeo and Juliet is routinely called “the world’s greatest love story”, as though it is all about romance. The play features some of the most lyrical passages in all of drama, and the lovers are young, beautiful, and ardent. But when we look at the play, the lyricism and the romance are not really what drive things along. It is true that Romeo, especially early on in the play, acts like a young man determined to take his place in an immortal tale of love. Everything he says is romantic – but rather like an anniversary card is romantic. His words propel nothing, or nothing but sarcastic admonitions from his friends to forget about love and to treat women as they should be treated, with careless physical appetite. The world we have entered is rapacious more than romantic. Everyone knows something of this, from the film versions of the story if nothing else. Romeo and Juliet must fight for their love inside a culture of stupid hatreds. But it is not a simple case of love versus war, or the city against the couple. If it were, it would nicely reinforce clichés about true love, fighting against the odds. In ... Unknown localization key: "more"

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Mastering Video Content Creation - Justin Espejo

Justin Espejo is an overnight vlogging sensation who gained 300K followers on Instagram in just 30 days. In this foolproof guide, he teaches his secrets to creating scroll-stopping content, breaking down what he did and how you implement his techniques on your platform.You’ll learn the most important skills needed to create quality video content, whether you are a total beginner or have some experience. First, get set up with the right equipment for your channel with helpful reviews of cameras, mics and more. Then, discover how to shoot videos that stand out and tell a story, using easy cinema hacks like the whip pan and talking head. From there, you’ll learn to perfectly edit your content across popular editing software, with step-by-step guides that walk you through every click— from upload to export. Each masterful tutorial ends with a “challenge” that invites readers to test their skills by creating engaging videos unique to them. You’ll cement what you learn in real time, while creating an arsenal of videos to begin posting!With helpful insights on understanding the algorithm, working with brands and monetizing your content, this is the only in-depth guide creators will need to take their content from good to ... Unknown localization key: "more"

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Demanding the Impossible - Peter Marshall

A fascinating and comprehensive history, Demanding the Impossible is a challenging and thought-provoking exploration of anarchist ideas and actions from ancient times to the present day.Navigating the broad ''river of anarchy'', from Taoism to Situationism, from Ranters to Punk rockers, from individualists to communists, from anarcho-syndicalists to anarcha-feminists, Demanding the Impossible is an authoritative and lively study of a widely misunderstood subject. It explores the key anarchist concepts of society and the state, freedom and equality, authority and power and investigates the successes and failure of the anarchist movements throughout the world. While remaining sympathetic to anarchism, it presents a balanced and critical account. It covers not only the classic anarchist thinkers, such as Godwin, Proudhon, Bakunin, Kropotkin, Reclus and Emma Goldman, but also other libertarian figures, such as Nietzsche, Camus, Gandhi, Foucault and Chomsky. No other book on anarchism covers so much so incisively.In this updated edition, a new epilogue examines the most recent developments, including ''post-anarchism'' and ''anarcho-primitivism'' as well as the anarchist contribution to the peace, green and ''Global Justice'' movements.Demanding the Impossible is essential reading for anyone wishing to understand what anarchists stand for and what they have achieved. It will also appeal to those who ... Unknown localization key: "more"

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