how ai works ronald t kneusel

Artificial intelligence is everywhere - from self-driving cars, to image generation from text, to the unexpected power of language systems like ChatGPT - yet few people seem to know how it all really works. How AI Works unravels the mysteries of artificial intelligence, without the complex math and unnecessary jargon. You''ll learn: the relationship between artificial intelligence, machine learning, and deep learning; the history behind AI and why the artificial intelligence revolution is happening now; how decades of work in symbolic AI failed and opened the door for the emergence of neural networks; what neural networks are, how they are trained, and why all the wonder of modern AI boils down to a simple, repeated unit that knows how to multiply input numbers to produce an output number, and the implications of large language models, like ChatGPT and Bard, on our society - nothing will be the same again. AI isn''t magic. If you''ve ever wondered how it works, what it can do, or why there''s so much hype, How AI Works will teach you everything you want to know.

Objev podobné jako How AI Works - Ronald T. Kneusel

From two of TIME’s 100 Most Influential People in AI, what you need to know about AI—and how to defend yourself against bogus AI claims and productsConfused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere—and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works and why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil—products that don’t work, and probably never will. While acknowledging the potential of some AI, such as ChatGPT, AI Snake Oil uncovers rampant misleading claims about the capabilities of AI and describes the serious harms AI is already causing in how it’s being built, marketed, and used in areas such as education, medicine, hiring, banking, insurance, and criminal justice. The book explains the crucial differences between types of AI, why organizations are falling for AI snake oil, why AI can’t fix social media, why AI isn’t an existential risk, and why we should be far more worried about what people will do with AI than about anything AI will do on its own. The book also warns of the dangers of a world where AI continues to be controlled by largely unaccountable big tech companies. By revealing AI’s limits and real risks, AI Snake Oil will help you make better decisions about whether and how to use AI at work and home.

Objev podobné jako AI Snake Oil - Arvind Narayanan, Sayash Kapoor

Join a group of four kid detectives and help them find out about STEM while developing problem solving, observation and deduction, and investigating skills.Our four detectives, Farah, Amelia, Mohammad and Sam, have entered an inter-school quiz competition. They need to study and prepare if they want to win. They meet the new librarian, who they soon find out is a robot powered by Artificial Intelligence! But something is wrong with her code...Join the detectives as they learn how AI works. With the help of the school''s IT technician, they''ll soon figure out how to fix the librarian''s code.Featured interactive elements: - Spot the glitch in the AI''s neural network - Spot the bug in the AI''s code and correct it - Gather crucial information from fact panels about how AI worksThrough interactive adventures that combine facts, brain-teasing puzzles and lively illustrations, the books impart STEM knowledge in an original way to inspire a love of the subject. The story in each book will have the reader solving puzzles, finding clues, cracking secret codes and uncovering mysteries.Perfect for aspiring detectives aged 7+.

Objev podobné jako Kid Detectives: The Mysterious Encounter with AI - Adam Bushnell

Join the scientists and inventors whose mission is to dive deep below the surface of hundreds of vehicles and structures – from the tiniest nanorobot to mega machines – and find out exactly how they work.In So That''s How It Works! Robots and AI, learn how technology is developing in a range of ways, from deep-sea discoveries to outer-space adventures. With mech suits, robo-dogs, driverless cars, chatbots and more, there are so many fascinating inventions to explore. Superbly detailed artwork by Kristyna Baczynski explains the wonders of the artificial world, while clear step-by-step text by Tom Jackson reveals how things work in a simple and easy-to-follow way. Turn the pages of this epic book to journey through the world of robots and AI.

Objev podobné jako So That's How It Works! Robots and AI - Tom Jackson

If you''ve been curious about artificial intelligence and machine learning but didn''t know where to start, this is the book you''ve been waiting for. Focusing on the subfield of machine learning known as deep learning, it explains core concepts and gives you the foundation you need to start building your own models. Rather than simply outlining recipes for using existing toolkits, Practical Deep Learning, 2nd Edition teaches you the why of deep learning and will inspire you to explore further. All you need is basic familiarity with computer programming and high school math - the book will cover the rest. After an introduction to Python, you''ll move through key topics like how to build a good training dataset, work with the scikit-learn and Keras libraries, and evaluate your models'' performance. You''ll also learn: How to use classic machine learning models like k-Nearest Neighbours, Random Forests, and Support Vector Machines, How neural networks work and how they''re trained, How to use convolutional neural networks, How to develop a successful deep learning model from scratch. You''ll conduct experiments along the way, building to a final case study that incorporates everything you''ve learned. This second edition is thoroughly revised and updated, and adds six new chapters to further your exploration of deep learning from basic CNNs to more advanced models. New chapters cover fine tuning, transfer learning, object detection, semantic segmentation, multilabel classification, self-supervised learning, generative adversarial networks, and large language models. The perfect introduction to this dynamic, ever-expanding field, Practical Deep Learning, 2nd Edition will give you the skills and confidence to dive into your own machine learning projects.

Objev podobné jako Practical Deep Learning, 2nd Edition - Ronald T. Kneusel

THE #2 TIMES BESTSELLER'Artificial intelligence is going to have a massive impact on everyone’s lives... an accessible and sensible read that helps demystify AI' Deborah Meaden, entrepreneur and star of Dragon's Den'Nigel Toon is a visionary leader in the field of artificial intelligence... a must-read' Marc Tremblay, Distinguished Engineer, MicrosoftThose who understand how AI thinks are about to win big. We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess. But up to now they haven't been able to think in ways that are intuitive, or respond to questions as a human might. All that has changed, dramatically, in the past few years. Our search engines are becoming answer engines. Artificial intelligence is already revolutionising sectors from education to healthcare to the creative arts. But how does an AI understand sentiment or context? How does it play and win games that have an almost infinite number of moves? And how can we work with AI to produce insights and innovations that are beyond human capacity, from writing code in an instant to unfolding the elaborate 3D puzzles of proteins?We stand at the brink of a historic change that will disrupt society and at the same time create enormous opportunities for those who understand how AI thinks. Nigel Toon shows how we train AI to train itself, so that it can paint images that have never existed before or converse in any language. In doing so he reveals the strange and fascinating ways that humans think, too, as we learn how to live in a world shared by machine intelligences of our own creation.

Objev podobné jako How AI Thinks - Nigel Toon

THE #2 TIMES BESTSELLER''Artificial intelligence is going to have a massive impact on everyone’s lives... an accessible and sensible read that helps demystify AI'' Deborah Meaden, entrepreneur and star of Dragon''s Den''Nigel Toon is a visionary leader in the field of artificial intelligence... a must-read'' Marc Tremblay, Distinguished Engineer, MicrosoftThose who understand how AI thinks are about to win big.We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess. But up to now they haven''t been able to think in ways that are intuitive, or respond to questions as a human might. All that has changed, dramatically, in the past few years.Our search engines are becoming answer engines. Artificial intelligence is already revolutionising sectors from education to healthcare to the creative arts. But how does an AI understand sentiment or context? How does it play and win games that have an almost infinite number of moves? And how can we work with AI to produce insights and innovations that are beyond human capacity, from writing code in an instant to unfolding the elaborate 3D puzzles of proteins?We stand at the brink of a historic change that will disrupt society and at the same time create enormous opportunities for those who understand how AI thinks. Nigel Toon shows how we train AI to train itself, so that it can paint images that have never existed before or converse in any language. In doing so he reveals the strange and fascinating ways that humans think, too, as we learn how to live in a world shared by machine intelligences of our own creation.

Objev podobné jako How AI Thinks - Nigel Toon

Those who understand how AI thinks are about to win big.We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess.But up to now they haven't been able to think in ways that are intuitive, or respond to questions as a human might. All that has changed, dramatically, in the past few years.Our search engines are becoming answer engines. Artificial intelligence is already revolutionising sectors from education to healthcare to the creative arts.But how does an AI understand sentiment or context? How does it play and win games that have an almost infinite number of moves? And how can we work with AI to produce insights and innovations that are beyond human capacity, from writing code in an instant to unfolding the elaborate 3D puzzles of proteins?We stand at the brink of a historic change that will disrupt society and at the same time create enormous opportunities for those who understand how AI thinks. Nigel Toon shows how we train AI to train itself, so that it can paint images that have never existed before or converse in any language. In doing so he reveals the strange and fascinating ways that humans think, too, as we learn how to live in a world shared by machine intelligences of our own creation.

Objev podobné jako How AI Thinks - Nigel Toon

Discover everything you need to know about biology, with the simplest most visual guide to the science of life.How do vaccines work? What is special about stem cells? How did we evolve from bacteria? The science of life can be dauntingly complex, and it can be hard to separate "good" science from "bad", fundamental truths from the much-hyped breakthroughs reported in the media.With clear, easy-to-understand graphics and packed with fascinating facts, How Biology Works demystifies both the core biology that may have eluded us at school, and the cutting-edge life science that makes the news, answering the questions that spark our curiosity.With power to every page, this striking science book:Is illustrated entirely by specially commissioned, boldly coloured, distinctive, flat, vector graphics that explain each topic clearly and engagingly.Supports the curriculum up to GCSE, but also includes some higher-level topics and cutting-edge biology that makes the news.Uses clear, distinctive, eye-catching graphics to make even complex biology easy to understand.Offers a practical, no-nonsense approach to each subject.Building from life''s fundamental ingredients, such as carbon and water, the book explains chemical processes in living cells, controlled by the ultimate biochemical, DNA. It shows how DNA is made of units called genes, which are shuffled in each generation of offspring, leading to variation and evolution. It covers topics from school biology, such as how plants work and how animals, including humans, work, and goes on to ecology and biotechnology.Beyond school science, however, it covers the background to the latest medical technology and biotechnology: how gene therapy works, what stem-cell research is achieving, and how our immune systems, boosted by vaccines, are in an arms race with ever-mutating viruses and other pathogens.At DK, we believe in the power of discovery.So why stop there?How Biology Works is part of DK''s widely successful How Stuff Works series. Discover the inner workings of the mind with How the Brain Works, succeed in all things science with How Science Works and discover the cosmos like you''ve never known before with How Space Works. Whatever topic sparks your interests, there''s a plethora of knowledge to discover!

Objev podobné jako How Biology Works - DK

Discover everything you need to know about political history and thought, and the inner workings of governments all around the globe! Combining clear, jargon-free language and bold, eye-catching graphics, How Politics Works is a comprehensive and user-friendly guide to all aspects of politics. Covering everything from political theory to methods of government, the book presents the ideas and theories of key political philosophers, leaders, movements, and activists in a uniquely visual and easy-to-understand way. Explaining political ideas on a conceptual level, entries explore how they apply to governments, movements, and trends throughout history, along with 21st-century examples such as the #MeToo movement and #BlackLivesMatter. The book also shows how political history is affected by economics, sociology, and the role of the media - an ever-relevant issue in the age of "fake news" and "cancel culture", and the current distrust of the economic forces behind certain areas of the media. With a unique graphic approach to the topic, How Politics Works is the perfect introduction to the subject, and an ideal companion title to DK''s The Politics Book in the ''Big Ideas'' series.With power to every page, this politics book explores: -Simple, easy-to-understand graphics explain key ideas clearly and effectively-Offers a practical, no-nonsense approach to each subject-Fully comprehensive, covering all the key aspects of political philosophy, theory, and history-Explains different systems of government and how they function-Theory-led but will cover modern political phenomena such as "fake news" and recent political groups and movements such as BlackLivesMatter and Extinction Rebellion.A must-have volume for readers seeking a simple and accessible guide to both politics and international relations, as well as students of politics or history, The Politics Book covers a wide range of topics, from populism to propaganda, moral leadership to manipulating elections and so much more. In today''s climate, politics is engaging more people than ever before due to access to information via social media, with young influencers such as Greta Thunberg and Malala Yousafzai having incremental followings on platforms such a Instagram and Twitter. At DK, we believe in the power of discovery. So why stop there?How Politics Works is part of DK''s widely successful How Stuff Works series. Discover the inner workings of the mind with How the Brain Works, succeed in all things science with How Science Works and discover the cosmos like you''ve never known before with How Space Works. Whatever topic sparks your interests, there''s a plethora of knowledge to discover!

Objev podobné jako How Politics Works - DK

Trees are terrific! But how do they work?This chunky board book has been specially designed for little hands, with interactive, peep-through pages to grasp and explore. Curious readers will love learning all about this TREE-mendous plant: how it grows from seed to seedling, then sapling, and changes with the seasons, too. A super-simple first introduction to trees with layered die-cut board book pages. Also available: How It Works: Tractor, How It Works: Rocket, How It Works: The Body, How It Works: Dinosaur, How It Works: Digger, How It Works: Shark, How It Works: Fire Engine.

Objev podobné jako How It Works: Tree - Isabel Otter

Sharks are incredible creatures and powerful predators!This chunky board book has been especially designed for little hands, with interactive, peep-through pages to grasp and explore. Curious learners will love learning all about sharks: from their super senses and incredible speed to their VERY questionable eating habits! Jam-packed with BITE-sized facts and accessible information, this super-simple introduction to sharks is perfect for early-learners. Let’s dive in!Also available in the How it Works series: How it Works: Tractor, How it Works: Rocket, How it Works: The Body, How it Works: Dinosaur and How it Works: Digger

Objev podobné jako How it Works: Shark - Molly Littleboy

Stunning advances in digital technology have given us a new wave of disarmingly human-like AI systems. Chatbots like ChatGPT, Claude and Gemini put the knowledge of all the world's experts at our fingertips, and can generate meaningful sentences, equations and computer code.The march of this new technology is set to upturn our economies, challenge our democracies, and refashion society in unpredictable ways. We can expect these AI systems to soon be making autonomous decisions on the user's behalf, with transformative impact on everything we do. It is vital we understand how they work.Can AI systems 'think', 'know' and 'understand'? Could they manipulate or deceive you, and if so, what might they make you do? Whose interests do they ultimately represent? And when will they be able to move beyond words and take actions for themselves in the real world?To answer these questions, neuroscientist and AI researcher Christopher Summerfield explains how these strange new minds work. He charts the evolution of AI, from the earliest inklings about thinking machines in the seventeenth century to today's gargantuan deep neural networks. The resulting book is the most accessible, up-to-date and authoritative exploration of this radical new technology.Ultimately, armed with an understanding of AI's mysterious inner workings, we can begin to grapple with the existential question of our age: can we look forward to a technological utopia, or are we in the process of writing ourselves out of history?

Objev podobné jako These Strange New Minds: How AI Learned to Talk and What It Means - Christopher Summerfield

Learn the essentials of business, finance, and company management with this unique graphic guide from DK! If you''re perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution.Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top.Within this one-stop guide you will find:-Hundreds of colourful images and engaging graphics.-Demystifying explanations of complex theories and financial jargon.-Up-to-date guidance on remote and flexible business strategies.-Comprehensive information about international business practice, equipping you with the skills to tackle the global marketplace.Whether you''re launching a startup, having trouble managing stakeholder relationships, or simply interested in all things business, you wont find a more comprehensive guide than this!Much more than a standard business management or self help book, How Business Works shows you what other titles only tell you, combining solid reference with no-nonsense advice.Having trouble adjusting to our working from home business culture? This new and improved edition includes the latest tips and techniques to help you stay motivated and achieve the best possible results while working remotely.Reach new heights of personal development!Take your learning to the next level with How Management Works and How to Start Your Own Business - the perfect learning companions to accompany this practical business reference book.Want to stretch your brain even further? Discover DK''s extremely successful How ... works series, a curated collection of more than a dozen graphic reference books covering topics from psychology, to technology and music, and many more!

Objev podobné jako How Business Works - DK

It makes the world go round, but money can truly be an enigma. DK''s visual approach breaks new ground. In graphics, charts, and diagrams, How Money Works demystifies processes and answers the hundreds of financial questions we all have.Money facilitates the billions of transactions that take place every day across the globe. Using ''need to know'' boxes, step-by-step diagrams, and other eye-catching visuals, How Money Works shows you how this is possible. It explains economic theories, how governments raise and control money, what goes on in the stock exchange, how analysts predict where shares are heading, and many other issues. It busts jargon, explaining terms such as quantitative easing, cash flow, bonds, superannuation, and the open market.This must-have guide to money further features:- Key financial concepts in a uniquely visual way, using bold infographics combined with simple, jargon-free language. - Genuinely comprehensive, covering every aspect of money - personal, business, and governmental. - Defines hundreds of money-related terms, such as cash flow, bonds, superannuation, and the open market. - Offers essential basic know-how on everything from managing debt to online fraud. - Fully up-to-date, covering topics such as cryptocurrencies (Bitcoin, Litecoin, and others) and quantitative easing. Includes localizable appendix of territory specific reference information.Our forefathers may have used simple bartering to exchange goods and services, but today we depend on complicated financial instruments for pensions, life assurance, mortgages, and more. How Money Works explains how these work, as well as how to avoid on-line fraud and where to invest. With information on the latest forms of funding and currencies such as Bitcoin, this comprehensive book will fast track you to financial literacy and getting the most from your hard-won cash.

Objev podobné jako How Money Works - DK

Have you ever asked yourself how the inventions, gadgets, and devices that surround us actually work? Discover the hidden workings of everyday technology with this graphic guide.How Technology Works demystifies the machinery that keeps the modern world going, from simple objects such as zip fasteners and can openers to the latest, most sophisticated devices of the information age, including smart watches, personal digital assistants, and driverless cars. It includes inventions that have changed the course of history, like the internal combustion engine, as well as technologies that might hold the key to our future survival, including solar cells and new kinds of farming to feed a growing population. All the way through the book, step-by-step explanations are supported by simple and original graphics that take devices apart and show you how they work. The opening chapter explains principles that underpin lots of devices - from basic mechanics to electricity to digital technology. From there on, devices are grouped by application - such as the home, transport, and computing - making them easy to find and placing similar devices side by side. How Technology Works is perfect for anyone who didn''t have a training in STEM subjects at school or is simply curious about how the modern world works.

Objev podobné jako How Technology Works - DK

Discover an all-in-one encyclopedia that takes you on an explanatory tour of how things work in the world, from your own body to outer space.Have you ever wondered how an email gets to someone on the other side of the world in just a few seconds, or why it''s a bad idea to stand under a tree during a thunderstorm? Discover the answers to all these questions and more with this mind-boggling how things work book for children!Each page of this mind-blowingly detailed and ambitious encyclopedia will guide you through the natural world and the technology that surrounds you. Giant, page-filling illustrations take objects apart - or take the roofs and walls off buildings - to show you how stuff works, explaining both basic principles, such as photosynthesis and engineering, as well as broader concepts, like how all the living things in a rainforest interact.Explore each and every page of this engaging how things work book to discover:Key insights into both the natural and human worldsStriking photography that brings certain concepts to lifeA diverse range of chapters coinciding with STEM subjects at schoolIn this how things work book for kids, topics range from the human body, to planet Earth, sleep patterns, cooking, sewage systems, wind farms, fungi spores, plate tectonics, and more! How Everything Works is perfect for children studying STEM subjects at school or anyone who is simply curious about how technology and nature work.

Objev podobné jako How Everything Works - DK

How propaganda undermines democracy and why we need to pay attentionOur democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren''t problems for us—not in the way they were for the totalitarian societies of the mid-twentieth century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy—particularly the ideals of democratic deliberation and equality—and how it has damaged democracies of the past.Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda''s selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.How Propaganda Works shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.

Objev podobné jako How Propaganda Works - Stanley Jason

Kniha - autor Brian Ward, 390 stran, anglicky, brožovaná bez přebalu matná Best-selling guide to the inner workings of the Linux operating system with over 50,000 copies sold since its original release in 2014. Linux for the Superuser Unlike some operating systems, Linux doesn’t try to hide the important bits from you—it gives you full control of your computer. But to truly master Linux, you need to understand its internals, like how the system boots, how networking works, and what the kernel actually does. In this third edition of the bestselling How Linux Works, author Brian Ward peels back the layers of this well-loved operating system to make Linux internals accessible. This edition has been thoroughly updated and expanded with added coverage of Logical Volume Manager (LVM), virtualization, and containers. You'll learn: How Linux boots, from boot loaders to init (systemd) How the kernel manages devices, device drivers, and processes How networking,...

Objev podobné jako How Linux Works, 3rd Edition (1718500408)

Biology is undergoing a quiet but profound transformation. Several aspects of the standard picture of how life works have been exposed as incomplete, misleading, or wrong.In How Life Works, Philip Ball explores the new biology, revealing life to be a far richer, more ingenious affair than we had guessed. With this knowledge come new possibilities. Today we can redesign and reconfigure living systems, tissues, and organisms.We can reprogram cells, for instance, to carry out new tasks and grow into structures not seen in the natural world. Some researchers believe that ultimately we will be able to regenerate limbs and organs, and perhaps even create new life forms that evolution has never imagined. Incorporating the latest research and insights, How Life Works is a sweeping journey into this new frontier of the nature of life, a realm that will reshape our understanding of life as we know it.

Objev podobné jako How Life Works - Philip Ball

News is everywhere! But do we understand how it really works? Inside Story: How the News Works is a no-nonsense guide for 8-12 year olds that gives the fascinating inside story on this ever-relevant topic. With accessible information and practical tips written by real-life journalist Jane Marlow from Independent Television News (ITN), plus feature sections from ITV News' Charlene White, children will be well-equipped with the knowledge they need to navigate the tricky news landscape. Readers will learn where news came from, the history of news and how it works around the world, as well as who's who in the news process, what issues are facing the news today, what can we expect from news in the future and so much more.With fun, friendly and engaging illustrations by Terri Po, this approachable guide is the perfect resource to help children navigate the ever-changing world of news and really get the inside story.

Objev podobné jako Inside Story: How the News Works - ITN Productions

Let this guide be your very own friendly nutritionist, on hand to debunk common food myths and give you the answers to those pressing health questions with easy-to-swallow information.Is red wine good for your heart? Will caffeine raise your blood pressure? How Food Works gives you answers to these and several more questions by investigating claims surrounding a variety of foods and examining them from a biological standpoint. Discover nutritional facts about the food you eat, learn the benefits of superfoods and antioxidants, and go behind-the-scenes of modern food production.Packed with infographics and colourful images, the book delves into the science behind ways of eating including gluten-free and veganism, as well as the benefits of different diets from around the world. Turn the pages to understand why food intolerances occur, what actually makes food organic, how important sell-by dates really are, and how much salt you should really be eating.Readers will also learn about the social and economic implications of food choices, such as eating disorders and fair-trade businesses.Indispensable and accessible to young and old, How Food Works is the perfect health and dietary companion.

Objev podobné jako How Food Works - DK

Artificial Intelligence will create gigantic benefits for humankind but will become more powerful than many governments, with purposes and plans of its own, and the ability to alter the very basis of life on earth. Many believe that AI poses a threat to human dominance.In this punchy, follow-up to his bestselling The Future of (Almost) Everything, leading futurist Patrick Dixon has written an in-depth but accessible exploration of AI, looking at the future of the subject and assessing both threats and benefits - from health and education to cybersecurity, business and the world of work.How AI Will Change Your Life looks at likely outcomes for both individuals and businesses in all areas of life and provides advice for the reader and a charter for governments to exploit the benefits and avoid the risks.

Objev podobné jako How AI Will Change Your Life - Patrick Dixon

Demystifying the key ideas of the world''s greatest philosophers, and exploring all of the most important branches of thought including philosophy of science, philosophy of religion and feminist philosophy in a uniquely visual way, this book is the perfect introduction to the history of philosophy. A clear and accessible guide to philosophy, How Philosophy Works combines bold infographics and jargon-free text to demystify fundamental concepts. Covering everything from ethics to epistemology and phenomenology, the book presents the ideas and theories of key philosophical traditions and philosophers - from Plato and Socrates to Nietzsche and Wittgenstein via Kant - in a novel, easy-to-understand way. Its infographics will help you to understand the elements of philosophy on a conceptual level and, by tackling life''s "big questions", it will help you to look at the world in an entirely new way. With its unique graphic approach and clear, authoritative text, How Philosophy Works is the perfect introduction to philosophy, and the ideal companion to DK''s The Philosophy Book in the "Big Ideas" series.

Objev podobné jako How Philosophy Works - DK

'Deepa is the epitome of a woman living in her power. Ask Me How It Works provides a stunningly vulnerable and poetic glimpse into her most intimate spaces and through her journey to sexual liberation. If this book doesn’t change your perspective on relationships, nothing will' GILLIAN ANDERSON'A memoir that offers a candid and insightful perspective on love in all its forms' STYLIST'Raw, vulnerable, and unexpectedly relatable' EASTERN EYE----Here is my husband. Here is my boyfriend. Here I am. In the early hours of dawn in Amsterdam, Deepa Paul rises from her boyfriend’s bed. She gets dressed, slips away with a kiss and cycles home, where she is welcomed into the arms of her husband, whose contentment is mellow alongside her own. There isn’t a glimmer of shame, deception or guilt, only the honesty and compassion needed to make this kind of life possible — even if it wasn’t always this easy. You might have questions. Whose idea was it? What are the rules? Are you ever jealous? In this memoir, Deepa offers her answers openly and tenderly, as she explores the truth to questions of her own. Can I ask for what I want, and still honour the life I have chosen? Do I deserve it? Is it worth it?Unexpectedly relatable and joyfully vibrant, this is one woman’s story of discovering her own desires and how to liberate them, of shifting identities from mother to lover and back again, and of finding the courage to ask for the marriage she wanted, beyond the marriage she had. One question at a time. --'A spectacular memoir written with verve and style' NANA DARKOA SEKYIAMAH'An honest look at how to navigate multiple partners and motherhood. Expect to have your preconceptions rattled' STYLE'A fascinating and big-hearted portrait of sex, intimacy and non-monogamy' CLOVER STROUD'Reads like a long-overdue conversation with an old friend, will leave you thrilled and humming with possibility' YAEL VAN DER WOUDEN'A brave and elegantly executed memoir about the power of writing your own rules, shaking off shame and fighting for a marriage to work' THE SUNDAY TIMES IRELAND'A generous-spirited, imaginative exploration of how to live life differently' REBECCA WAIT

Objev podobné jako Ask Me How It Works - Deepa Paul

A PORCHLIGHT BEST BUSINESS BOOK AWARD WINNERAN INC. MAGAZINE NON-OBVIOUS BOOK AWARDS PICKA unique and revelatory guide to understanding and navigating the unwritten rules of the workplace—the key to achieving success, finding meaning, and staying true to your authentic self in today’s business world—from the organizational expert and celebrated author of The Fix.In her two decades researching organizations, Michelle King has discovered that people who succeed possess a particularly unique skill: They know how workplaces work. More specifically, to get ahead, they do not rely on the often generic and outdated written formal rules that for a century have defined the workplace. Instead, they have learned to gauge how they should behave and perform by becoming aware of informal (and unspoken) rules that exist just below the surface, rather than “formal” organizational guidelines. In this one-of-a-kind guide, King offers her proprietary framework based on over ten years of research and hundreds of employees who reached leadership positions. By focusing on five key areas -- navigating informal networks; developing self-awareness and awareness of others; learning the skills you need to be adaptive to changing conditions; getting support for your next promotion; and finding meaning and fulfillment at work—King teaches every professional how to understand and make these systems work for them and achieve their career ambitions.The new world of work requires a new way of working. With more people vying for top positions, a volatile unpredictable global workplace, and an ever-evolving landscape, it is increasingly important for employees to understand how to negotiate the unspoken and intangible elements of workplace culture.. In How Work Works, King dispels old myths and provides keen observations about what it means to find belonging, build networks, manage the informal and ultimately thrive at work.

Objev podobné jako How Work Works - Michelle P. King

Get inside the machinery of the modern world and understand the science that makes it all work with this all-in-one encyclopedia.Make technology fun, fascinating, and accessible with this inspiring guide for children aged 9+ that explains the machinery of everyday life.Each page of this detailed encyclopedia will guide kids through the technology that surrounds them. Have you ever been tempted to take the back off your TV? Have you wondered about what''s going on beneath your feet on the street where you live? Children can lift the lid on the technology they use all the time but take for granted. It also takes them to places they''ll never get the chance to see, such as the inside of a nuclear storage facility or the crew capsule on top of a Moon rocket.This technology encyclopedia for kids offers:- Key insights into the science that makes machinery work, explained in an accessible way for 9-12 year olds.- Zoom-ins, pull-outs, cutaways, and sequences that reveal hidden features and explain how things work.- Technology at every scale, from your own body to an electric scooter or a national power grid.How Technology Works takes kids on a journey of discovery, starting with technology at work inside the human body before exploring cities and factories and then blasting off into space. Along the way, they will lose themselves in super-detailed illustrations that reveal amazing hidden things and explain how they work.

Objev podobné jako How Technology Works - DK

Peep inside a rocket to see the fuel going in, then help launch it into space. Ingenious flaps show how parts drop away from the rocket as the fuel is used up, and how it clicks into the docking position when it reaches the International Space Station. Curious young children can open flaps to peep right inside the capsule, Mission Control and the ISS to find out how everything works, and then open a parachute to help the astronauts return to Earth.

Objev podobné jako Peep Inside How a Rocket Works - Lara Bryan

If you''re looking for simple, visual guide to all of the core sciences, this book is for you. If you wonder how airplanes stay in the air, how holograms are made, or whether viruses really are living creatures, How Science Works will reveal all. This book uses clear, easy-to-understand graphics to explain difficult concepts – not only the core science topics that eluded us at school, but also the cutting-edge science reported in the news, including the discovery of the Higgs boson, gravitational waves, and the mysteries of dark matter. This new edition is revised with latest facts, figures, and discoveries, including new pages on artificial intelligence and quantum computing.

Objev podobné jako How Science Works - DK

Embark on an awe-inspiring and informative journey through our Solar System and beyond in this illuminating astronomy book! Discover how big the Universe is, why our view of the sky is constantly changing, what came before the Big Bang, and so much more. 3, 2, 1, blast off! Inside the pages of this comprehensive guide to astronomy for beginners, you''ll discover:- Simple text and step-by-step graphics make astronomy easy to understand- Fun facts and tip-of-the-tongue questions are presented through bite-sized factoids and question-and-answer features- Clear explanations demystifying more advanced topics such as cosmic rays, dark matter, and black hole collisionsAn out-of-this-world reference book about space that introduces you to the weird and wonderful world of astronomy and space exploration. From the structure of the Milky Way to the Earth''s nearest celestial body, the Moon, How Space Works takes you on an unforgettable tour through the stars and galaxies, and to the furthest reaches of space!Answering all your burning questions about space, from ancient white dwarf stars to the Mars Rover, this visual guide explains the basics of astronomy through bold graphics and step-by-step artworks. It''s the ultimate book for armchair astronomers and space-technology enthusiasts looking for reliable and up-to-date facts and explanations.DK''s How Things Work series uses dynamic graphics and jargon-free text to explain the modern world simply and clearly. Packed with fascinating facts and stats, these visual guides cover everything from science to philosophy, making complex topics more accessible than ever before!

Objev podobné jako How Space Works - DK

Rediscover this deep, practical anatomy of the novel from ''the strongest ... literary critic we have'' (New York Review of Books) in this new revised 10th anniversary edition.What do we mean when we say we ''know'' a fictional character? What constitutes a ''telling'' detail? When is a metaphor successful? Is realism realistic? Why do most endings of novels disappoint?In the tradition of E. M. Forster''s Aspects of the Novel and Milan Kundera''s The Art of the Novel, How Fiction Works is a study of the main elements of fiction, such as narrative, detail, characterization, dialogue, realism, and style. In his first full-length book of criticism, one of the most prominent critics of our time takes the machinery of story-telling apart to ask a series of fundamental questions. Wood ranges widely, from Homer to Beatrix Potter, from the Bible to John Le Carré, and his book is both a study of the techniques of fiction-making and an alternative history of the novel. Playful and profound, it incisively sums up two decades of bold, often controversial, and now classic critical work, and will be enlightening to writers, readers, and anyone interested in what happens on the page.''Should find a place on every novel-lover''s shelf. It has the quality all useful works of criticism should have: refined taste, keen observation, and the ability to make the reader argue, passionately, with it'' Financial Times

Objev podobné jako How Fiction Works - James Wood

Kniha - autor David Byrne, 374 stran, anglicky, brožovaná bez přebalu matná How Music Works is David Byrne's bestselling, buoyant celebration of a subject he has spent a lifetime thinking about. Drawing on his own work over the years with Talking Heads, Brian Eno, and his myriad collaborators - along with journeys to Wagnerian opera houses, African villages, and anywhere music exists - Byrne shows how music emerges from cultural circumstance as much as individual creativity. It is his magnum opus, and an impassioned argument about music's liberating, life-affirming power.

Objev podobné jako How Music Works (0857862529)

How Music Works is David Byrne's bestselling, buoyant celebration of a subject he has spent a lifetime thinking about. Drawing on his own work over the years with Talking Heads, Brian Eno, and his myriad collaborators - along with journeys to Wagnerian opera houses, African villages, and anywhere music exists - Byrne shows how music emerges from cultural circumstance as much as individual creativity. It is his magnum opus, and an impassioned argument about music's liberating, life-affirming power.

Objev podobné jako How Music Works - David Byrne

Follow a plane on a journey around the world in this little book, and peep inside its cockpit, engine and even its wings to find out how it works. With colourful illustrations, flaps to lift and holes to peep through, there’s so much to discover in this fascinating introduction to planes and how they fly.

Objev podobné jako Peep Inside How a Plane Works - Lara Bryan

Lift the flaps to find out all about money and what it can do, from earning and spending to borrowing and lending. See how coins and banknotes are made, and discover tips and tricks for managing your own money. With simple explanations and fun, quirky illustrations, this book is a perfect introduction for anyone curious about how money works.Written with advice from experts in the UK and US, including financial education charity Young Enterprise, it covers all the basics that readers need to know, and many things they might have wondered about.

Objev podobné jako How it Works: Money - Cope Lizzie

“No single book is as relevant to the present moment.”—Claudia Rankine, author of Citizen“One of the defining books of the decade.”—Elizabeth Hinton, author of From the War on Poverty to the War on CrimeNEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE • With a new preface • Fascist politics are running rampant in America today—and spreading around the world. A Yale philosopher identifies the ten pillars of fascist politics, and charts their horrifying rise and deep history. As the child of refugees of World War II Europe and a renowned philosopher and scholar of propaganda, Jason Stanley has a deep understanding of how democratic societies can be vulnerable to fascism: Nations don’t have to be fascist to suffer from fascist politics. In fact, fascism’s roots have been present in the United States for more than a century. Alarmed by the pervasive rise of fascist tactics both at home and around the globe, Stanley focuses here on the structures that unite them, laying out and analyzing the ten pillars of fascist politics—the language and beliefs that separate people into an “us” and a “them.” He knits together reflections on history, philosophy, sociology, and critical race theory with stories from contemporary Hungary, Poland, India, Myanmar, and the United States, among other nations. He makes clear the immense danger of underestimating the cumulative power of these tactics, which include exploiting a mythic version of a nation’s past; propaganda that twists the language of democratic ideals against themselves; anti-intellectualism directed against universities and experts; law and order politics predicated on the assumption that members of minority groups are criminals; and fierce attacks on labor groups and welfare. These mechanisms all build on one another, creating and reinforcing divisions and shaping a society vulnerable to the appeals of authoritarian leadership. By uncovering disturbing patterns that are as prevalent today as ever, Stanley reveals that the stuff of politics—charged by rhetoric and myth—can quickly become policy and reality. Only by recognizing fascists politics, he argues, may we resist its most harmful effects and return to democratic ideals.“With unsettling insight and disturbing clarity, How Fascism Works is an essential guidebook to our current national dilemma of democracy vs. authoritarianism.”—William Jelani Cobb, author of The Substance of Hope

Objev podobné jako How Fascism Works - Stanley Jason

In this fascinating survey of everything from how sounds become speech to how names work, David Crystal answers every question you might ever have had about the nuts and bolts of language in his usual highly illuminating way. Along the way we find out about eyebrow flashes, whistling languages, how parents teach their children to speak, how politeness travels across languages and how the way we talk show not just how old we are but where we’re from and even who we want to be.

Objev podobné jako How Language Works - David Crystal

Nee naw, nee naw! The fire engine is here to save the day. Peep into the cab, roll out the hoses and slide out the ladder to find out how it works. Truck-obsessed toddlers will love all the details to spot, flaps to lift and holes to peep through. An exciting introduction to some of the people who help us.

Objev podobné jako Peep Inside how a Fire Engine works - Lara Bryan

What is art? How does art tell stories? Where do artists get their ideas from? Open this fascinating book to discover explosive ideas, wild colours, unexpected views and amazing works of art by world-famous artists. Published in association with The National Gallery, London.

Objev podobné jako How Art Works - Sarah Hull

Beep, Beep! The recycling truck has arrived! Peep under flaps and through holes to find out how it works, as it zooms around town collecting recycling and taking it to the sorting factory. This hands-on introduction to the topic of recycling is perfect for little fingers and curious minds.

Objev podobné jako Peep Inside How a Recycling Truck Works - Lara Bryan

The last book on AI you’ll ever need. We swear!AI technology moves so fast that this book is probably already out of date! But don’t worry—The Complete Obsolete Guide to Generative AI is still an essential read for anyone who wants to make generative AI into a tool rather than a toy. It shows you how to get the best out of AI no matter what changes come in the future. You’ll be able to use common automation and scripting tools to take AI to a new level, and access raw (and powerful) GPT models via API. Inside The Complete Obsolete Guide to Generative AI you will find:• Just enough background info on AI! What an AI model is how it works • Ways to create text, code, and images for your organization''s needs • Training AI models on your local data stores or on the internet • Business intelligence and analytics uses for AI • Building your own custom AI models • Looking ahead to the future of generative AI Where to get started? How about creating exciting images, video, and even audio with AI. Need more? Learn to harness AI to speed up any everyday work task, including writing boilerplate code, creating specialized documents, and analyzing your own data. Push beyond simple ChatGPT prompts! Discover ways to double your productivity and take on projects you never thought were possible! AI—and this book—are here to show you how. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology Everything you learn about Generative AI tools like Chat-GPT, Copilot, and Claude becomes obsolete almost immediately. So how do you decide where to spend your time—and your company’s money? This entertaining and unbelievably practical book shows you what you can (and should!) do with AI now and how to roll with the changes as they happen. About the book The Complete Obsolete Guide to Generative AI is a lighthearted introduction to Generative AI written for technology professionals and motivated AI enthusiasts. In it, you’ll get a quick-paced survey of AI techniques for creating code, text, images, and presentations, working with data, and much more. As you explore the hands-on exercises, you’ll build an intuition for how Generative AI can transform your daily work and communication—and maybe even learn how to make peace with your new robot overlords. What''s inside• The big picture of Generative AI tools and tech • Creating useful text, code, and images • Writing effective prompts • AI-driven data analytics About the reader Written for developers, admins, and other IT pros. Some examples use simple Python code. About the author David Clinton is an AWS Solutions Architect, a Linux server administrator and a world-renowned expert on obsolescence. The technical editor on this book was Maris Sekar. Table of Contents 1 Understanding generative AI basics 2 Managing generative AI 3 Creating text and code 4 Creating with media resources 5 Feeding data to your generative AI models 6 Prompt engineering: Optimizing your experience 7 Outperforming legacy research and learning tools 8 Understanding stuff better 9 Building and running your own large language model 10 How I learned to stop worrying and love the chaos 11 Experts weigh in on putting AI to work A Important definitions and a brief history B Generative AI resources C Installing Python

Objev podobné jako The Complete Obsolete Guide to Generative AI - David Clinton

A Yale philosopher and author of How Propaganda Works reveals the fascist politics behind today''s ethnic, racial and religious divides, identifying 10 key examples of fascist politics that are used by today''s leaders to hold onto power.

Objev podobné jako How Fascism Works - Stanley Jason

Blast off to investigate the mysteries of the Universe: from blazing stars to the unreachable depths of space. Discover where the Universe came from, how it works (clue: it has a lot to do with gravity) and what else might be out there...

Objev podobné jako How It Works: The Universe - Amy Chiu

Apply these eight learning principles for more effective teaching As educators in the ever-evolving landscape of higher education, we are continuously challenged to keep our courses effective, engaging, relevant, and inclusive. The updated and expanded second edition of How Learning Works can help! It incorporates the latest research, provides a wider range of strategies, and adds a new principle to your toolkit. Readers will find eight essential learning principles that distill the overwhelming research literature into: Real-world teaching and learning scenariosExamples that reflect a diverse set of teaching environments and learner populations150 practical strategies you can apply to your teaching context With these practical, broadly applicable insights, you can: Understand why your successful teaching approaches workSolve common teaching and learning problemsAdapt your teaching to new modalities (e.g., online, hybrid) and challengesGround your innovations in evidence-based practice Based on research from cognitive psychology, developmental psychology, education, anthropology, and more—this book makes learning work…for you and your students.

Objev podobné jako How Learning Works - Marie K. Norman, Susan A. Ambrose, Michele DiPietro, Michael W. Bridges, Marsha C. Lovett

'Brilliant ... it will change how you think about confidence.' Johann Hari'Important for everyone but crucial for women.' Mary Robinson'Interesting and important.' Steven Pinker__________Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is this elixir?Confidence.If you have it, it can empower you to reach heights you never thought possible. But if you don't, it can have a devastating effect on your future. Confidence lies at the core of what makes things happen.Exploring the science and neuroscience behind confidence that has emerged over the last decade, clinical psychologist and neuroscientist Professor Ian Robertson tells us how confidence plays out in our minds, our brains and indeed our bodies. He explains where it comes from and how it spreads - with extraordinary economic and political consequences. And why it's not necessarily something you are born with, but something that can be learned.__________'Rich stories and change-inspiring examples for every kind of performer.' Pippa Grange

Objev podobné jako How Confidence Works

FOREWORD BY BRAD SMITH, VICE CHAIR AND PRESIDENT OF MICROSOFTDiscover how AI leaders and researchers are using AI to transform the world for the better In AI for Good: Applications in Sustainability, Humanitarian Action, and Health, a team of veteran Microsoft AI researchers delivers an insightful and fascinating discussion of how one of the world's most recognizable software companies is tackling intractable social problems with the power of artificial intelligence (AI). In the book, you’ll see real in-the-field examples of researchers using AI with replicable methods and reusable AI code to inspire your own uses. The authors also provide: Easy-to-follow, non-technical explanations of what AI is and how it worksExamples of the use of AI for scientists working on mitigating climate change, showing how AI can better analyze data without human bias, remedy pattern recognition deficits, and make use of satellite and other data on a scale never seen before so policy makers can make informed decisionsReal applications of AI in humanitarian action, whether in speeding disaster relief with more accurate data for first responders or in helping address populations that have experienced adversity with examples of how analytics is being used to promote inclusivityA deep focus on AI in healthcare where it is improving provider productivity and patient experience, reducing per-capita healthcare costs, and increasing care access, equity, and outcomesDiscussions of the future of AI in the realm of social benefit organizations and efforts Beyond the work of the authors, contributors, and researchers highlighted in the book, AI For Good begins with a foreword from Microsoft Vice Chair and President Brad Smith. There, Smith details the Microsoft rationale behind the creation of and continued investment in the AI for Good Lab. The vision is one of hope with AI saving lives in disasters, improving health care globally, and Microsoft's mission to make sure AI's benefits are available to all. An essential guide to impactful social change with artificial intelligence, AI for Good is a must-read resource for technical and non-technical professionals interested in AI’s social potential, as well as policymakers, regulators, NGO professionals, and non-profit volunteers.

Objev podobné jako AI for Good - Juan M. Lavista Ferres, William B. Weeks

Summary How can artificial intelligence transform your business? In Zero to AI, you’ll explore a variety of practical AI applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI. About the technology There’s no doubt that artificial intelligence has made some impressive headlines recently, from besting chess and Go grand masters to producing uncanny deep fakes that blur the lines of reality. But what can AI do for you? If you want to understand how AI will impact your business before you invest your time and money, this book is for you. About the book Zero to AI uses clear examples and jargon-free explanations to show the practical benefits of AI. Each chapter explores a real-world case study demonstrating how companies like Google and Netflix use AI to shape their industries. You begin at the beginning, with a primer on core AI concepts and realistic business outcomes. To help you prepare for the transition, the book breaks down a successful AI implementation, including advice on hiring the right team and making decisions about resources, risks, and costs. What''s inside Identifying where AI can help your organization Designing an AI strategy Evaluating project scope and business impact Using AI to boost conversion rates, curate content, and analyze feedback Understanding how modern AI works and what it can/can’t do About the reader For anyone who wants to gain an understanding of practical artificial intelligence and learn how to design and develop projects with high business impact. About the authors Gianluca Mauro and Nicolò Valigi are the cofounders of AI Academy, a company specializing in AI trainings and consulting. Table of Contents: 1. An introduction to artificial intelligence PART 1 - UNDERSTANDING AI 2. Artificial intelligence for core business data 3. AI for sales and marketing 4. AI for media 5. AI for natural language 6. AI for content curation and community building PART 2 - BUILDING AI 7. Ready—finding AI opportunities 8. Set—preparing data, technology, and people 9. Go—AI implementation strategy 10. What lies ahead

Objev podobné jako Zero to AI - Gianluca Mauro, Nicolo Valigi

AI Life is your new go-to guide to demystifying the tools and tricks that quietly shape modern life. We’re not here to overwhelm you with technical jargon or predict robot uprisings. Instead, we show you exactly how Artificial Intelligence (AI) already works in your world—and how to make it work better for you. Brought to you by AI experts with real-world experience, this first issue maps the AI landscape from your kitchen to your workplace, and hands you practical activities to try today. We test the tools, decode the hype, and translate complex concepts into weekend projects you’ll actually want to tackle. Think less ”science fiction”, more ”supercharged life hacks”. Every article delivers something you can use immediately, whether you’re a student cramming for exams, a professional drowning in emails, or a retiree exploring new hobbies. Covers topics including:What is AI?Smart homes – see how AI quietly powers the home assistants, appliances, and systems you already use. Voice assistants – make Siri, Alexa, and Google Assistant work for you. Smart photography – learn how AI makes your photos look professional. Generative AI: ChatGPT, Claude, & Perplexity (includes real projects you can complete in 15-30 minutes). AI at work – supercharge your emails and meetings (includes a project). AI for family – meal planning, shared calendars, co-parenting tools, and more (includes a project). AI for students – how students use AI, and the fine line between help and dishonesty (includes a project). AI for seniors – tools for independence and companionship (includes a project). AI myths – exploring and debunking the major myths surrounding AI. Let’s make AI work for us, not the other way around. This isn’t about replacing human creativity or judgment—it’s about amplifying what you already do well and reclaiming time for what matters most.

Objev podobné jako AI Life - Issue 1 - David Morris

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series:The Meaning of Branded Objects and A History of Brands.

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Take a visual journey through the world of music and learn the science behind it, too.Budding music fans will love discovering musical geniuses of every era, from Mozart and classical music to Bowie and pop, as well as finding out how music is created and what links it all together.The book looks at music throughout history, beginning with the first known melody from the Fertile Crescent and covering modern music phenomena, from K Pop to hip-hop. Instruments and genres from across the world are featured, with "playlists" of key pieces encouraging kids to look up pieces to hear for themselves. STEAM spreads delve into the psychology and math behind music, from how it affects our mood to how it can improve our minds.Covering India's Ragas, Indonesia's Gamelan, Japan's city pop, and more, this book will help children discover a love of music.

Objev podobné jako Music and How it Works - DK